Ad Campaigns
Unstop launches billboard campaign in Delhi NCR
Mumbai: Unstop, a talent engagement and hiring platform for students and alumni, has launched a billboard campaign in Delhi NCR to drive student participation for the highly anticipated Flipkart GRiD 6.0 competition. The campaign has a cheeky message “The choice is yours,” which aims to nudge all engineering students to take control of their career trajectories and showcase their skills through this innovative challenge.
The messaging illustrates how participation in Flipkart GRiD 6.0 can be a game-changer for all engineering students. Through this opportunity , participants can catapult themselves into higher-paying roles with salaries as much as Rs 32 LPA by demonstrating their problem-solving abilities and technical prowess.
The campaign’s reach extends beyond physical billboards, with Unstop leveraging social media to amplify the message across multiple online channels. Unstop is also driving engagement around the “The choice is yours” idea, fostering a broader conversation in the student community.
Unstop VP, marketing & growth Alekhya Chakrabarty shared his thoughts. “It is a simple idea. We, at Unstop, want every engineering student in India to take part in Flipkart GRiD 6.0. We wanted to drive awareness among all engineering students about how opportunities like these are rare and they should not repent missing out on registering for them. It is a cheeky take on how by winning the challenge the students get the bragging rights, fantastic prizes and an incredible chance to bag a job with a CTC of Rs 32 LPA.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
