MAM
UniPin launches No Bahana Sale campaign
Mumbai: UniPin, the digital entertainment enabler in India, has unveiled its latest campaign, “No Bahana Sale” aimed at the passionate Battlegrounds Mobile India (BGMI) enthusiasts of the country. Following the exciting announcement regarding the collaboration between UniPin and KRAFTON for BGMI, this enticing offer adds another string of joyful news for gamers in India.
UniPin, renowned for its commitment to safety, security, and efficiency, offers gamers the most reliable platform for acquiring BGMI UC. Scheduled to run from March 26 to April 8, this campaign is designed to provide BGMI players with an unparalleled opportunity to enhance their gaming experience through seamless UC purchases.
Expressing his enthusiasm for the collaboration UniPin India marketing lead Utsav Mahendra stated, “We are thrilled to launch the ‘No Bahana Sale’ campaign in partnership with BGMI. This collaboration underscores our dedication to providing Indian gamers with unparalleled gaming experiences while reaffirming UniPin’s commitment to delivering the safest, most secure, and fastest UC purchasing platform.”
As part of this exciting campaign, UniPin will offer up to a staggering 26% bonus UC on all purchases made within the campaign period. The bonus UC tiers include:
1 Buy 60 UC & Get 6 UC Bonus
2 Buy 325 UC & Get 35 UC Bonus
3 Buy 660 UC & Get 60 UC Bonus
4 Buy 1800 UC & Get 150 UC Bonus
This exclusive bonus aims to incentivize BGMI players to take advantage of UniPin’s services, ensuring they receive maximum value for their UC purchases. This offer is applicable for all Indian users with all payment methods available on UniPin.
According to the latest FICCI-EY report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’, BGMI has garnered the top rank in app store downloads in India since its relaunch and has around 100 million cumulative players. The report also states that in-app purchases revived significantly during 2023 due to the launch of BGMI. Furthermore, shooting games including BGMI generated the most in-app purchase revenues (24 pewr cent) across all game genres.
UniPin encourages all BGMI players in India to seize this opportunity and grab the offer, enjoy exclusive benefits, and elevate their gaming experience.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
