Krafton tops KRW 3 trillion as Pubg drives record revenue

SEOUL: Krafton has had a blockbuster year, and the numbers read like a high score screen. The South Korean game maker posted annual revenue of KRW 3.3266 trillion for 2025, a 22.8 per cent jump from the previous year and the first time the company has crossed the KRW 3 trillion mark. Operating profit stood at KRW 1.0544 trillion, comfortably above the trillion-won line once again.

At the heart of the surge was the ever reliable Pubg franchise, which continued to pull in players and profits across platforms. On PC, Pubg: Battlegrounds delivered its strongest annual performance yet, with revenue up 16 per cent year on year. Fresh collaborations with global artists, luxury brands and even Porsche kept the game’s world lively and the player base engaged.

Mobile remained the company’s biggest earner. Pubg Mobile and Battlegrounds Mobile India both expanded their paying user base, rising by 5 per cent and 27 per cent respectively. India in particular stayed a stronghold, with BGMI maintaining steady performance through localised content and brand tie ups.

New titles also chipped in. Life simulator inZOI and horror survival game Mimesis each crossed the one million sales mark after launching in March and October. Together, they added fresh momentum to Krafton’s PC business.

For the full year, revenue was split across KRW 1.7407 trillion from mobile, KRW 1.1846 trillion from PC, KRW 42.8 billion from console and KRW 358.5 billion from other businesses. The “other” segment saw a sharp rise after the consolidation of ADK Group and Neptune.

The fourth quarter told a slightly different story. Revenue reached KRW 919.7 billion, but operating profit fell to KRW 2.4 billion after a one time expense linked to a labour welfare fund for the company’s upcoming headquarters move.

Looking ahead, Krafton is betting on longer life cycles for its major franchises and a steady pipeline of new games. The company has 15 projects in development, including Subnautica 2, Palworld Mobile and several new titles built around the Pubg universe. It also plans to pursue acquisitions to secure fresh intellectual property and fuel future growth.

Artificial intelligence is another big piece of the plan. Under its “AI for Games” push, Krafton aims to use AI across development and live services, while exploring broader tech opportunities in the longer term.

For now, though, the message is simple. As long as players keep dropping into battlegrounds, Krafton’s scorecard is likely to keep climbing.