Gaming
Infinix Levels Up with True Rippers for a Power-Packed BGMI Partnership
MUMBAI: It’s game on in the world of mobile Esports and Infinix just hit a headshot with this one. In a move that fuses silicon with swagger, smartphone brand Infinix India has teamed up with one of the country’s top BGMI (Battlegrounds Mobile India) outfits, True Rippers. The team will now compete under the newly minted moniker Infinix True Rippers, marking Infinix’s maiden foray into the Esports arena and its first-ever global Esports team collaboration.
This strategic alliance comes ahead of Infinix’s June 3 launch of the GT 30 Pro, a gaming-ready smartphone with 120 FPS BGMI certification and dual gaming shoulder triggers an Indian segment-first. With this hardware-meets-hustle partnership, Infinix is aiming squarely at India’s Gen Z gaming cohort, where play isn’t just pastime, it’s purpose.
“At Infinix, we’re not just witnessing the gaming revolution, we’re driving it,” said Infinix India CEO Anish Kapoor. “Teams like True Rippers are the driving force behind India’s growing Esports culture. Our collaboration is rooted in a shared belief that gaming in India is more than just play; it’s a powerful aspiration for the youth… Together, we’re setting the stage towards strengthening the Indian Esports ecosystem.”
Currently, Infinix True Rippers is battling it out in BMPS 2025, an invite-only Krafton-hosted tournament that wraps with a finale in New Delhi next month. The team’s form is impressive, having placed sixth at the BGIS in Kolkata just weeks ago.
The roster includes:
1 Gunjan Thakur aka Jelly
2 Swaraj Singh aka KioLmao
3 Ngurang Takar aka Ninzae
4 Samuel Nabam aka SAM
But this partnership isn’t just about trophies, it’s about storytelling. True Rippers will co-create content with Infinix, plugging directly into the lifestyle and aspirations of Indian gamers.
“We’re thrilled to partner with Infinix, a brand that shares our vision for trendy storytelling and performance excellence,” said True Rippers CEO Yashwanth AR. “This carefully curated collaboration is a step towards redefining how brand narratives can go beyond conventional naming rights deals.”
With 454 million gamers in India in 2023 (expected to hit 730 million by 2028), and BGMI contributing heavily to this boom, the Infinix–True Rippers union couldn’t have come at a better time.
Earlier this year, BGIS 2025 notched a peak concurrent viewership of 485,132 and over 9.4 million watch hours, according to Esports Charts. It’s proof that this isn’t just about games, it’s about culture, community, and carving out a space in a booming economy of attention.
With GT 30 Pro on deck and True Rippers on fire, this duo is ready to take the leaderboard and Indian gaming to the next level.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
