Ad Campaigns
UCNews’ ‘Spirit of Work’ campaign with Tandon, Bedi & Khanna
MUMBAI: Celebrating International Workers’ Day on May 1, UC News, a news and content aggregation platform from Alibaba Mobile Business Group, has kicked off its ‘The Spirit of Work’ campaign.
UC News is inviting users and fans across the country to share their success stories, providing them a platform to say ‘Thank You’ to people who have worked hard and played a key role in making their life a success.
The campaign, under way on UC News till 27 April, has been a major success with multiple celebrities including Raveena Tandon, Chef Vikas Khanna, Kiran Bedi and TV personalities Divyanka Tripathi, along with Kamya Punjabi, sharing their heartfelt stories with everyone.
Expressing her gratitude, noted actor Raveena Tandon sent a special ‘Thank You’ to her driver and her make-up man. Raveena lost her makeup man Praveen Bhatte last year but continues to remember him on key occasions. Raveena’s driver is still with him and is like a family member to her.
Thanking the farmers, caretakers, vendors, cooks and servers for their labour, Chef Vikas Khanna wrote, “Many invisible hands till, sow, water, nurture, care, harvest, treat, carry, transport, weight, pack, stock, sell and finally lovingly cook. I bow to them today and every day.”
Thanking her mother, small screen actor Kamya Punjabi wrote, “My mother always told me to never give up in life…I would like to thank my parents and my destiny which has brought me here after so many hurdles.”
Another one quick to thank her parents was Yeh Hai Mohabbatein actor Divyanka Tripathi. She wrote, “My parents never forced their dreams on me… Thank You Mummy Papa.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
