Ad Campaigns
Uber invites riders to flaunt their ratings in latest campaign
Mumbai: Uber has announced a social media campaign, Uber Flex, inviting its top-rated riders to share their rider ratings supported by reasons as to why they think they were rated that high by drivers, in order to win freebies including one year worth of free Uber rides.
Riding on the recent trend where Indians shared their rider rating as a “flex” on social media platforms and dating apps, Uber launched the contest with an aim to stress on the need for riders to be courteous towards their drivers, and to promote better behaviour among people. As part of the campaign, riders with high ratings on Uber will be rewarded, and those with scope to improve will also be incentivised to make a difference.
Speaking about the campaign, Uber India, South Asia head of central operations, Nitish Bhushan said, “Just like a rider wants to drive with a better-rated driver, drivers are also inclined to serve polite and well mannered customers. This initiative of ours is a reminder of just that, along with being a fun way to promote the desire in riders to be conscious of their surroundings, behaviour, and be more polite to each other.”
The social media contest has been designed to elevate the Uber ride experience for users across India.
Contest: Rewarding excellence in riding
As part of the first leg of the contest, Uber is celebrating the top 100 riders with the highest ratings. All riders with a rider rating of 4.8 and above are encouraged to share their top 3 reasons they think they were rated that highly by drivers. Wit and humour in the responses will get them brownie points.
Participants will need to submit their entries by sharing screenshots of their Uber rider rating, along with the three reasons as a post on X, using the hashtag #UberFlex, by 26 June.
Prize for top three entries: Free Uber rides for one year (up to Rs 50,000 each)
For 100 best entries: Uber credits worth Rs 2,000 each
Winners will be contacted via social media direct messages. Fulfillment of prizes will be mailed directly to winners from Uber.
The Uber app also offers a Privacy Center to all riders, where they can get insights into their past trips, including a split of the ratings they received from drivers, and various ways to improve ratings. Uber has always promoted good behaviour on the platform.
Key features and offerings as part of Privacy Center include:
1. Summary of Usage: Users can access a summary of how they utilize Uber’s services, providing transparency on data usage.
2. Data Tracking Control: Users have the option to control data tracking for personalized ads, ensuring preferences are respected.
3. Account Security: Users can manage account security features, including account deletion, to maintain control over their personal information.
4. Privacy Overview Page: A comprehensive resource providing insights into Uber’s privacy practices, guiding users on how their data is managed and safeguarded.
5. Privacy Inquiry Submission: Users can submit privacy inquiries directly through the Privacy Center, addressing any concerns or questions they may have regarding their data.
How to access Privacy Center:
. Tap Account: In the Account section of the Uber app, tap the icon next to the name and then tap ‘Privacy and Data’ to see the summary.
. Tap Privacy Center: In the Privacy Center, press ‘See Summary’ to access the page where all the data will be given: Trips taken, Uber Go data, and rider rating earned.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
