MAM
Uber celebrates 10 years in India, releases digital film #IndiaKiRide
Mumbai: Ten years ago today, the first Indian rider hailed an Uber on the streets of Bengaluru, beginning a journey that would quickly see the app become the country’s most preferred platforms for riders and drivers alike. Since then, Uber has transformed the mobility landscape in India. A safe, reliable and affordable car, auto, moto or bus ride via the app is now available in 125 cities across India.
To celebrate this milestone, here is a look back at the impact Uber has made.
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Over the last 10 years in India …  ● Over 50,000 Crores – that is the amount of money drivers have earned through the Uber platform since 2013 ● 3,300 Crore Kilometers – that is how much Uber drivers have driven, it is equivalent to travelling from Earth to the Moon about 86000 times! ● 300 Crores – that is the total number of trips taken on Uber in India ● 30 Lakh – that is the number of drivers who have earned via the Uber app as a driver partner, that’s enough to fill the Narendra Modi stadium in Ahmedabad 30 times over! ● 4 Crore Kilometers – that is the number of green kilometers driven on Uber in India as we make good on our commitment to become a zero-emissions platform by 2040! |
Uber’s mission has been to create opportunity through movement. Through this decade-long journey, Uber has innovated for Indian customers and empowered earners by removing inefficiencies and using technology to unlock greater value for all. With the secular trend towards digitisation and India’s focus on growth, Uber has relentlessly focussed on transforming mobility for millions.
Reflecting on Uber’s 10 year milestone, Uber India and South Asia president Prabhjeet Singh said, “Uber has become a part of India’s social fabric and we are proud and privileged to have been able to make a difference by enabling access and movement to riders while enabling livelihood to millions of drivers over the last decade. With a vibrant demography and expanding digital economy, the future is exciting and we look forward to doing our bit to accelerate progress towards India’s envisioned techade.”
Starting with a few cities, Uber now operates in over 125 cities across India, making it possible for millions of people to book a ride within minutes and helping over 800,000 drivers earn a sustainable income. The company has introduced several India-first innovations, tailored to meet the specific demands of Indian riders and drivers. From the introduction of cash payments and regional language support to the implementation of several industry-first safety features, Uber has consistently strived to provide a seamless experience for its users.
With ten years of Uber, here are some significant consumer trends that tell the story of how Uber is shaping mobility preferences of Indians. Here are the highlights:
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● 90% respondents say that Uber has revolutionized the way they travel in India ● 72% say that availability of ridesharing options has made them re-evaluate purchase of a personal vehicle. ● Over 30% say mobility offered through multiple modes is the single most loved aspect of Uber. Avoiding car maintenance or driver salaries ranks second while freeing up time during commute is the third most loved aspect. ● 79% said that they totally or frequently depend on Uber for their nightlife plans that involve drinking ● Nearly 55% say that sustainable mobility will become mainstream over the coming decade Source: Uber/Censuswide, Consumer Trends Survey, India, August 2023, n=1044 online adults, age: 18 to 54+ |
On this momentous milestone of ten years, Uber India has released a short digital film to remind everyone of the magic of Uber that has touched the lives of millions and transformed mobility for the masses.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
