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Uber celebrates 10 years in India, releases digital film #IndiaKiRide
Mumbai: Ten years ago today, the first Indian rider hailed an Uber on the streets of Bengaluru, beginning a journey that would quickly see the app become the country’s most preferred platforms for riders and drivers alike. Since then, Uber has transformed the mobility landscape in India. A safe, reliable and affordable car, auto, moto or bus ride via the app is now available in 125 cities across India.
To celebrate this milestone, here is a look back at the impact Uber has made.
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Over the last 10 years in India …  ● Over 50,000 Crores – that is the amount of money drivers have earned through the Uber platform since 2013 ● 3,300 Crore Kilometers – that is how much Uber drivers have driven, it is equivalent to travelling from Earth to the Moon about 86000 times! ● 300 Crores – that is the total number of trips taken on Uber in India ● 30 Lakh – that is the number of drivers who have earned via the Uber app as a driver partner, that’s enough to fill the Narendra Modi stadium in Ahmedabad 30 times over! ● 4 Crore Kilometers – that is the number of green kilometers driven on Uber in India as we make good on our commitment to become a zero-emissions platform by 2040! |
Uber’s mission has been to create opportunity through movement. Through this decade-long journey, Uber has innovated for Indian customers and empowered earners by removing inefficiencies and using technology to unlock greater value for all. With the secular trend towards digitisation and India’s focus on growth, Uber has relentlessly focussed on transforming mobility for millions.
Reflecting on Uber’s 10 year milestone, Uber India and South Asia president Prabhjeet Singh said, “Uber has become a part of India’s social fabric and we are proud and privileged to have been able to make a difference by enabling access and movement to riders while enabling livelihood to millions of drivers over the last decade. With a vibrant demography and expanding digital economy, the future is exciting and we look forward to doing our bit to accelerate progress towards India’s envisioned techade.”
Starting with a few cities, Uber now operates in over 125 cities across India, making it possible for millions of people to book a ride within minutes and helping over 800,000 drivers earn a sustainable income. The company has introduced several India-first innovations, tailored to meet the specific demands of Indian riders and drivers. From the introduction of cash payments and regional language support to the implementation of several industry-first safety features, Uber has consistently strived to provide a seamless experience for its users.
With ten years of Uber, here are some significant consumer trends that tell the story of how Uber is shaping mobility preferences of Indians. Here are the highlights:
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● 90% respondents say that Uber has revolutionized the way they travel in India ● 72% say that availability of ridesharing options has made them re-evaluate purchase of a personal vehicle. ● Over 30% say mobility offered through multiple modes is the single most loved aspect of Uber. Avoiding car maintenance or driver salaries ranks second while freeing up time during commute is the third most loved aspect. ● 79% said that they totally or frequently depend on Uber for their nightlife plans that involve drinking ● Nearly 55% say that sustainable mobility will become mainstream over the coming decade Source: Uber/Censuswide, Consumer Trends Survey, India, August 2023, n=1044 online adults, age: 18 to 54+ |
On this momentous milestone of ten years, Uber India has released a short digital film to remind everyone of the magic of Uber that has touched the lives of millions and transformed mobility for the masses.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
