Ad Campaigns
Uber and Lego roll out brick-themed rides to mark flagship launch in India
MUMBAI: Not all heroes wear capes; some ride in cabs with giant plastic bricks on the roof.
In a colourful twist to the daily commute, Uber partnered with Lego® to roll out special edition rides across Gurgaon to celebrate the opening of Lego’s first flagship store in India at Ambience Mall. The collaboration has turned ordinary Uber rides into roving reminders of childhood whimsy, featuring cars wrapped in signature Lego colours and topped with oversized bricks.
Designed to turn heads and trigger nostalgia, the fleet was deployed just in time for the store’s launch, offering riders a literal trip down memory lane. Whether passengers were headed to the store or simply on their way to work, the joy kicked in well before the destination.
“This partnership is all about bringing imagination to the streets. Uber connects people to places—and now, to moments of creativity and nostalgia too”, the companies said jointly.
The stunt wasn’t just visual. Uber and Lego amplified the activation through a content-led influencer campaign, spotlighting creators, families, and young fans sharing their ‘Lego-fied’ travel experiences. From social reels to selfie stops, the campaign racked up organic traction, pulling audiences into the world of play and paving the way for experiential branding.
For Uber, it marked another chapter in its efforts to position itself as more than a mobility solution. The company continues to reimagine urban travel by infusing pop culture, partnerships, and play into its rider experiences.
The campaign continues through the week in Gurgaon and has already drawn keen interest from riders, onlookers, and influencers alike. With Lego’s flagship store up and running, the collaboration hints at future possibilities where brands meet on roads, quite literally.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
