Brands
TTK Prestige introduces ease of cooking with the Induction Cooktop 2000W
Mumbai: The legacy brand of cookers and kitchen appliances TTK Prestige brings a new addition of induction cooktops to their portfolio. An innovation to simplify cooking, the induction is convenient, faster to use, and saves 25 per cent more energy.
A slight shift from the traditional know-how of stove tops, the induction brings in a new wave of possibilities. The induction cookware comes with a smart function of auto pressure cooking mode which helps with a seamless process of making your favourite dishes. This mode determines the pressure cooking activity and automatically switches to the keep warm mode as required.
Curated for Indian audiences the induction cooktop can be set on different temperature settings as per the requirement. Adapted to prepare an array of dishes, it can be altered to the specifications of all your delicacies. The Indian menu option on the control panel allows one to switch to its features and functions with just a tap. So be it a quick sauté on a pan or stirring a delicious curry, the induction has got you covered on all your culinary endeavours!
The induction cooktop comes with an aerodynamic cooling system which ensures longevity for the appliance. It also has safety features like an automatic voltage regulator protecting it from power fluctuations. It’s a perfect blend of your traditional charm of preparation with new developments suited for modern kitchens.
Setting a new standard in Induction Cooktops, TTK Prestige is the first and only brand to introduce the “Whistle Counter Induction Cooktop” feature in India. This unique functionality, exclusive to Prestige Induction Cooktops, empowers users to control their pressure cooker cooking process effortlessly. It comes with an “Auto Pressure Cooking Mode ” setting that can control the number of whistles required for a recipe, and the Induction Cooktop automatically counts them ensuring perfectly cooked dishes every time. Automatic Keep Warm mode once the desired whistle count is reached.
Traditionally, Indian cooking relies on the number of whistles in pressure cooking. Different dishes require specific whistle counts, necessitating constant monitoring. With the Whistle Counter, users can now delegate the counting task to their Induction Cooktop. This not only eliminates the risk of counting errors but also grants users the freedom to engage in parallel activities without being tethered to the kitchen.
The TTK Prestige Whistle Counter Induction Cooktop is designed for the modern Indian kitchen, offering speed, convenience, and 25 per cent energy savings compared to traditional stovetops. With multiple temperature settings and an intuitive Indian menu option on the control panel, this Induction Cooktop caters to various culinary needs. Whether it’s sautéing or simmering, the appliance adapts to your cooking requirements with ease.
The TTK Prestige Induction Cooktop is available at all leading kitchenware retailers and online platforms with a warranty of one year. Renew your cooking experience with an improvised mechanism of an eco-friendly approach to cooking.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
