Brands
TTK Prestige’s ‘Deep Lid’ makes a splash on Carter Road
MUMBAI : Forget your average umbrella, TTK Prestige, India’s trusted kitchen whiz, has truly spilled the beans on innovation. They’ve erected a colossal replica of their Prestige Svachh Pressure Cooker’s Deep Lid on Mumbai’s bustling Carter Road. And it’s not just for show; this monumental lid is doubling as a rain shelter, keeping pedestrians as clean and dry as your kitchen counter after a Svachh-cooked curry.
Conceptualised by the clever clogs at DDB Mudra, this installation isn’t just turning heads; it’s a stroke of genius in brand storytelling. It lets the public literally walk through and stand under the very feature that promises no more messy boil-overs. The installation perfectly encapsulates the Svachh range’s philosophy: making daily life cleaner, simpler, and more conscious – a real boon for the Indian homemaker. It’s a bold statement that tidiness isn’t just a chore, but a thoughtful practice that elevates everyday living.
The site also played host to a collective pledge, inviting passers-by to commit to safer and more hygienic cooking habits. Visitors were encouraged to snap selfies and share their vows on social media using #SvachhNoSpillShelter, spreading the “Clean Kitchen Promise” far and wide. Participants even bagged vouchers, a neat little reinforcement of the brand’s belief in empowering Indian kitchens.
TTK Prestige senior general manager & head – marketing, Akila Chandrasekar shared the journey behind the Svachh deep lid innovation, “At TTK Prestige, we believe that innovation should serve a purpose beyond the product. The SVACHH Deep Lid was developed to solve a real issue in Indian kitchens — the mess and inconvenience caused by spillage during pressure cooking. This installation takes that simple idea — one that has quietly improved daily cooking for millions — and magnifies its impact in a public space. It’s a way for us to show how much thought goes into even the smallest design detail and how those details make everyday lives easier. At a time when attention is hard-won, this initiative allows us to engage people meaningfully, without needing to sell to them. It’s visibility with value, a reflection of the brand we aspire to be: intelligent, purposeful, and deeply rooted in consumer insight.”
The installation will remain open for public viewing at Carter Road for the week, serving as both a talking point and a visual reminder that even the most functional products can have cultural flair.
DDB Mudra Creative Head – South, Priya Shivakumar said, “At the heart of this idea is a simple yet strong belief, that thoughtful innovation can solve everyday problems. The Prestige spillage-control lid is one such product born of this belief, and we wanted to dramatize its function in a way that felt both meaningful and memorable. So, we took it out of the kitchen and into the streets — right in the middle of India’s monsoon. With ‘Prestige Svachh No Spill Shelter’, we transformed the lid into a life-size shelter that not only protects people from the rain but also collects and recycles the rainwater it captures. It’s a real-world metaphor for what the product does in homes every day. The idea is functional, sustainable, and a bit unexpected, staying true to the spirit of the brand.”
To top it all off, the launch featured a live performance by indie band Symphony Rush, whose lively set ensured the event was anything but flat, drawing in families, joggers, and the simply curious. Looks like TTK Prestige has cooked up a storm – in the best possible way!
Brands
Ceat FY26 profit rises 68.6 per cent to Rs 812.7 crore
Q4 PAT up 182.5 per cent; revenue grows 15.5 per cent to Rs 15,214.9 crore
MUMBAI: Tyres are rolling faster and so are Ceat’s numbers. Ceat Limited reported a strong performance for FY26, with profit after tax surging 68.6 per cent year-on-year to Rs 812.7 crore, driven by steady revenue growth and improved operating efficiency. For the full year, revenue from operations rose 15.5 per cent to Rs 15,214.9 crore, compared to Rs 13,171.7 crore in FY25. Total income stood at Rs 15,346.4 crore, reflecting both core growth and higher other income.
The March quarter delivered an even sharper uptick. Q4 FY26 revenue grew 18.2 per cent year-on-year to Rs 4,035.9 crore, while profit after tax jumped to Rs 283.6 crore up from Rs 100.4 crore in the same period last year, marking a 182.5 per cent increase.
Operating performance remained firm, with EBITDA margins improving to 14.55 per cent in Q4 from 11.56 per cent a year ago. Net profit margin for the quarter stood at 7.03 per cent, more than doubling from 2.94 per cent in Q4 FY25.
Cost pressures remained visible but manageable. Material costs for the year rose to Rs 9,197.1 crore, while finance costs increased to Rs 359.5 crore, reflecting higher borrowings. However, stronger topline growth and operational efficiencies helped offset these pressures.
On the balance sheet front, net worth expanded to Rs 5,067.0 crore as of March 31, 2026, up from Rs 4,285.8 crore a year earlier. The debt-to-equity ratio stood at 0.59, compared to 0.45 in FY25, indicating a moderate rise in leverage amid expansion and funding activity.
Cash flow from operations remained robust at Rs 1,839.9 crore for FY26, supporting capital expenditure of over Rs 1,076.0 crore towards capacity and asset investments. The company also deployed capital across investments and mutual funds during the year.
In terms of financing, Ceat raised Rs 250 crore through unsecured non-convertible debentures during the year, while Rs 400 crore of such instruments remain outstanding. Additionally, commercial papers worth Rs 500 crore were outstanding but not due for repayment as of March-end.
The numbers suggest a company gaining traction across both growth and profitability metrics, where steady demand, improved margins and disciplined capital allocation are helping CEAT keep its performance firmly on track.
