Brands
Prestige stirs up a clean start at Andhericha Raja this Ganesh Chaturthi
MUMBAI: Ganpati bhakti just got a dash of kitchen wisdom. This Ganesh Chaturthi, TTK Prestige has set up its immersive Prestige Svachh Shelter at Mumbai’s iconic Andhericha Raja, proving that devotion and clean living can go hand in hand. The installation, inspired by the spill-proof deep lid of the Svachh cookware range, is drawing thousands of devotees who are discovering that true blessings may well begin at home with cleaner kitchens and mindful water use.
Partnering with Fever FM as the official radio partner, the initiative goes beyond festive décor to become a movement. Families, youngsters and even celebrities are stepping into the Svachh Shelter to click selfies, upload them on social media and take the Svachhlivingpledge. Each post adds to a growing collective voice for sustainable practices, while participants also stand a chance to win Prestige vouchers. The shelter has quickly turned into a buzzing hub where spirituality, community and conscious living blend seamlessly.
To spice things up, the daily Modak Making Challenge has devotees rolling up their sleeves with Prestige’s Airfryer and multi-tasking Kadai. The fun, fuss-free contest has already seen spirited participation, with cheers and applause echoing through the pandal as winners walk away with Prestige gift hampers. Beyond contests and selfies, the presence of well-known personalities has added star power, amplifying the message of cleaner kitchens and responsible living.
Explaining the thought behind the initiative, TTK Prestige chief sales & marketing Anil Gurnani said the Svachh Shelter was designed to marry celebration with purpose reminding households that festive joy can sit beautifully alongside conscious choices for the environment. As the campaign gathers momentum, the shelter is turning from an attraction into a movement, showing devotees that devotion shines brightest when it is paired with purity, awareness and a cleaner tomorrow.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
