MAM
Tribal DDB India launches two media tools
MUMBAI: Mudra’s specialist interactive unit Tribal DDB India has launched two innovative media tools. The tools, Maximised Online Reach Index (MAORI) and Instant Click Analyzer (INCA), will not only help in better campaign reporting analytics, but also in maximising reach potential for internet based campaigns.
Mudra Marketing Services chief executive officer R Lakshminarayanan said, “Tribal DDB India has really made a breakthrough by developing an innovative product. These new tools will not only instill confidence in the clients for the growing medium, but also develop a new approach to monitor content on the web. By combining online marketing support and monitoring the impact, we hope to give the end users a very positive experience.”
Tribal DDB India country head C V S Sharma said, “The idea stemmed from the need of first time advertisers on the Internet to have a better understanding of campaign deliverables and ROI possibilities. Our media cell did some path breaking research and using the power of technology and huge data of learning’s that we have had from our past campaigns came out with the tools MAORI and INCA.”
Tribal DDB India media director Sandeep Hejmadi said, “We are focused on delivering better impact for our clients for their online campaigns. These tools will not only help us do that but also will help our clients appreciate the medium better.”
Maximised Online Reach Index (MAORI) gives an idea to a client as to how Internet is a critical part of the media mix. It arrives at the Online Reach Index through the input of three key parameters geography, age and budget. Based on the target group, it gives a media plan containing sites surfed by that TG and their usage pattern online. The plan is a blend of high response ad units (based on learning’s from historical data) and sites, which help to increase, reach within the specific TG.
Instant Click Analyzers (INCA) generates real time click updation. For some sites ROI measurement is basis clicks v/s impressions delivered; hence the impression v/s click tracking becomes paramount.
However places where ROI is measured purely on clicks (where space is contracted and not impressions), Tribal DDB India’s second tool INCA’s advantages kick in with instant results. It provides simplified reports, where the client at a glance can summarise his campaign status.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
