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Times Group appoints Tribal DDB India as its digital AOR
MUMBAI: The Times of India Group has named Mudra’s specialist interactive unit – Tribal DDB India as its digital agency of record for Timesjobs.com and Timesmatri.com.
The agency will be handling the media planning, buying and creative duties in the internet space for both the portals.
The Times of India Group director R Sundar said, “Through Timesjobs.com and Timesmatri.com, we are in the process of redefining the manner in which recruitment and matchmaking take place in the online environment. We have a vision for the future for both these portals, which we hope to share with Tribal DDB India and to leverage their expertise in making this vision into a reality.”
Times Group vice president Rajeev Gaur said, “Both our brands- Timesjobs.com and Timesmatri.com are growing at an extremely fast pace and require careful nurturing, especially as far as their online communication is concerned. We have chosen Tribal DDB India for this purpose, based on their understanding of the medium, operational mechanism as well as passion to the medium, which we are sure, they will imbibe to both these properties.”
Tribal DDB India country head CVS Sharma said, “Our pitch for the account was based on an innovative ROI based media and creative strategy, that was felt to be in line with the requirements of both the brands. In our communication for the brands, we will be drawing on our expertise in the digital space to chalk out a winning strategy for the brands.”
Tribal DDB India national sales director Rammohan Sundaram said, “We would soon be introducing a couple of breakthrough ideas, which have never been deployed in India in our campaigns for the brands, which would enable top of mind recall for our target audience in the digital space.”
MAM
Sameer Nair shares heartfelt note as he exits Applause Entertainment
After nine years building the streamer’s content engine, one of India’s best-known TV men is moving on
MUMBAI: Sameer Nair is out. The chief executive of Applause Entertainment, the content studio backed by Kumar Mangalam Birla’s media empire, has announced his departure after nearly nine years at the helm, closing the chapter on one of Indian entertainment’s more quietly consequential careers.
Nair, who built Applause from the ground up in its current avatar, oversaw a slate that spanned Indian originals and international adaptations, threading together a hub-and-spoke business model that partnered with streaming platforms, broadcasters and production houses alike. The results were uneven, as they always are in content, but the ambition was not.
In a post on LinkedIn, Nair was generous to his outgoing patron. He thanked Birla for being an “inspirational boss and a great patron of the arts,” and signed off with a cheerful “Au Revoir” and a promise to remain Applause’s biggest cheerleader. Whether that sentiment survives the next chapter remains to be seen.
No successor has been named. Applause Entertainment did not immediately comment.
Nair built the machine. Now someone else has to run it — and in a streaming market that is simultaneously consolidating and convulsing, that is no small ask.
