MAM
TRAI extends date for TRP consultation paper comments
NEW DELHI: The last date for receipt of comments on the Telecom Regulatory Authority of India‘s (TRAI‘s) consultation paper on accreditation of television rating organisations has been extended to 23 May. The last date earlier was 9 May.
TRAI said that it had on the request of the stakeholders given 30 May (earlier 16 May) as the date for any counter-comments.
In an effort to put an end to controversies generated by television rating points, TRAI had on 17 April issued a paper to deal with issues such as establishing an accreditation mechanism for the rating agency and methodology of audience measurement.
The consultation paper on “Guidelines/Accreditation Mechanism for Television Rating Agencies in India” also seeks to get the views of stakeholders on sample size; secrecy of sample homes; cross holding between rating agencies and their users; complaint redressal; sale and use of ratings; disclosure and reporting requirement; competition in rating services; and audit.
The consultation paper has been issued at the behest of the information and broadcasting ministry, which had earlier received a report from the Amit Mitra Committee on the subject. The Indian Broadcasting Foundation has since been working to set up the Broadcast Audience Research Council (BARC) as an alternative to TAM.
The consultation paper aims to lay down comprehensive guidelines/accreditation mechanism for TRP (television rating points) rating agencies in India to ensure transparency and accountability in the rating system.
A press note from TRAI says ‘incorrect ratings will lead to production of content which may not be really popular while good content and programmes may be left out. Therefore, there is a need to have an accurate measurement and representative television ratings for the programmes. The importance of a credible, transparent and representative television audience measurement system is recognised the world over. Presently television rating in India is being done by only one agency. Issues related to credibility and transparency of the ratings services in India has been raised by certain stakeholders. Lack of credible TRP system will hamper the growth of TV industry as a number of decisions having financial implications and also bearing on the type of content being watched are influenced by the TRP ratings supplied by rating agencies. So, there is a need to establish suitable mechanism/guidelines for the rating agencies which ensures that the data generated by the rating agencies is representative, credible and transparent.”
The full text of the Consultation Paper is available on TRAI‘s website www.trai.gov.in
MAM
MSM Unify appoints Rohit Kumar to lead India campus business
Ex CollegeDekho COO to drive partnerships, scale campus engagement in India.
MUMBAI: From classrooms to boardrooms, the campus playbook is getting a new chief architect. MSM Unify has appointed Rohit Kumar as founding member and president of its India Campus Business, signalling a sharper push into one of the world’s fastest-evolving higher education markets. In his new role, Kumar will oversee the company’s India business vertical, taking charge of institutional partnerships, campus engagement strategy and domestic growth. The mandate is clear: build scalable, technology-led models that connect Indian universities and colleges with global academic and career pathways, while staying grounded in local campus realities.
Kumar brings over 24 years of experience across telecom, IT services and education technology, an unusually broad mix that mirrors the convergence shaping modern education platforms. Most recently, as co-founder and COO of Collegedekho, he helped scale the business into a Rs 300 crore enterprise, delivering a 67 per cent CAGR over five years and building partnerships with more than 2,000 institutions nationwide.
That growth journey also saw the platform expand into adjacent verticals including learning, marketing services and overseas education, backed by multiple funding rounds from investors such as Girnarsoft, ADQ, ETS and Man Capital.
Earlier in his career, Kumar held senior roles at companies including Bharti Airtel, Reliance Communications, Sify Technologies, Indiatimes and Videocon, where his work spanned revenue growth, operational efficiency and market expansion across key regions including Maharashtra.
His appointment comes at a time when India’s higher education ecosystem is undergoing structural shifts driven by digitisation, global mobility and increasing demand for outcome-linked education. For MSM Unify, the opportunity lies in bridging domestic institutions with international pathways through a more integrated, tech-enabled approach.
As the race to own the student journey intensifies, Kumar’s task will be less about building from scratch and more about connecting the dots between campuses, careers and a rapidly globalising education economy.
