MAM
Touchstone LC picks Team Pumpkin to power its India digital push
MUMBAI: Touchstone LC has tapped Team Pumpkin to steer its digital and performance marketing in India, marking a fresh chapter in the learning solutions company’s growth playbook.
Announced on 9 December, the partnership places Team Pumpkin in charge of sharpening Touchstone LC’s online presence through targeted campaigns, data-led insights and conversion-focused strategies. The mandate spans paid media, audience activation, campaign management and continuous ROI optimisation, with a clear goal of helping the brand connect with HR leaders, L&D heads and business decision makers across sectors such as healthcare, BFSI, manufacturing and enterprise.
Touchstone LC, a global specialist in multilingual learning and development for regulated industries, aims to widen its footprint in compliance, onboarding and workforce capability. The company brings expertise in analytics-driven learning, AR and VR content and microlearning models across more than 60 languages.
Touchstone LC EVP for learning products and Asia Pacific Sales Vinod Chithambaran, said the tie-up will help the brand accelerate its mission of future-proofing organisational talent. He noted that Team Pumpkin’s blend of creativity, data discipline and industry understanding makes them well suited to drive Touchstone’s next phase of expansion.
Team Pumpkin co-founder Swati Nathani called Touchstone LC a category shaper in digital learning and said the agency is keen to deliver measurable outcomes while deepening the brand’s presence among enterprise clients seeking impactful L&D solutions.
Founded in 2012, Team Pumpkin has built a reputation for ROI-focused digital marketing and will lead the Touchstone LC account from its Gurugram office.
