MAM
Touchstone LC picks Team Pumpkin to power its India digital push
MUMBAI: Touchstone LC has tapped Team Pumpkin to steer its digital and performance marketing in India, marking a fresh chapter in the learning solutions company’s growth playbook.
Announced on 9 December, the partnership places Team Pumpkin in charge of sharpening Touchstone LC’s online presence through targeted campaigns, data-led insights and conversion-focused strategies. The mandate spans paid media, audience activation, campaign management and continuous ROI optimisation, with a clear goal of helping the brand connect with HR leaders, L&D heads and business decision makers across sectors such as healthcare, BFSI, manufacturing and enterprise.
Touchstone LC, a global specialist in multilingual learning and development for regulated industries, aims to widen its footprint in compliance, onboarding and workforce capability. The company brings expertise in analytics-driven learning, AR and VR content and microlearning models across more than 60 languages.
Touchstone LC EVP for learning products and Asia Pacific Sales Vinod Chithambaran, said the tie-up will help the brand accelerate its mission of future-proofing organisational talent. He noted that Team Pumpkin’s blend of creativity, data discipline and industry understanding makes them well suited to drive Touchstone’s next phase of expansion.
Team Pumpkin co-founder Swati Nathani called Touchstone LC a category shaper in digital learning and said the agency is keen to deliver measurable outcomes while deepening the brand’s presence among enterprise clients seeking impactful L&D solutions.
Founded in 2012, Team Pumpkin has built a reputation for ROI-focused digital marketing and will lead the Touchstone LC account from its Gurugram office.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
