MAM
Toshiba opens IT showroom e-Studio
NEW DELHI: Global tech major Toshiba has opened its first futuristic IT showroom, e-Studio, in India. It has also announced investments of $1 million for marketing activities.
In association with HCL Infosystems, Toshiba today launched e-Studio in Delhi. To increase brand awareness and increase sales, Toshiba plans to invest $1 million in marketing activities over the next year. In the pipeline are road shows, seminars and above and below the line advertising campaigns.
The showroom, designed as a simulated office, is the first of its kind in India. In addition to the showroom opening, Toshiba also announced the launch of its latest Digital Multifunctional systems.
e-Studio is designed to be a hi-tech information hub that will provide visitors a first-hand experience of the seamless integration of Internet, Local Area Network, digital processing, desktop software applications, imaging technology and document management. It will showcase the most advanced products from Toshiba, including copiers, facsimiles, notebook PCs, projector TVs, LCD Projectors and especially the e-Studio range of digital multifunctional systems.
Speaking on the occasion, Isao Sugehara, general manager of Electronic Imaging Division, Toshiba Singapore, said: “As an emerging market in Asia, India is fast embracing digitalisation and that is the key reason for our presence in and focus on the Indian market. In fact, we hope to increase our market share from the present 25 per cent to 40 per cent by 2005.”
According to him, in light of India’s current stable economic conditions where inflation has remained moderate, foreign exchange reserves strong, and exports buoyant, Toshiba is optimistic about achieving its target.
Toshiba expects the increase in demand for its machines to come mainly from companies making the switch from analog to digital. Toshiba will also aggressively market its e-Studio colour machines in India and is targeting for an increase to 10 per cent from the present 2 per cent market share by 2005.
Sugehara, talking about Toshiba’s exclusive alliance with HCL Infosystems, added, “The showroom will facilitate HCL in their marketing and sales activities; and also reinforce Toshiba’s commitment to India.”
Toshiba also unveiled its latest concept, e-Solution, office solutions customisable to any industry. These solutions manage the office workflow, provide digital archiving solutions, optical character recognition solutions to colour management solution and high-volume reproduction solutions. It includes e-Printing, e-Document, e-Tracking, e-Officetools and e-Colour.
Toshiba Corporation is a global high-technology product leader with 315 major subsidiaries and affiliates worldwide. Toshiba Singapore is a wholly owned subsidiary of Toshiba Corporation.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
