MAM
Tonic Media looks to boost brands’ growth on social media
MUMBAI: Traditional marketing comprised being heard on radio and television and being seen on print and Out of Home (OOH) as part of brand campaigns. However, today a brand campaign is considered incomplete without a presence on social media. After this, sustenance through constant engagement too is key as new brands make inroads. In a scenario of clutter and cutthroat competition, digital agency Tonic Media has been aiding brands to achieve this and more. The portfolio for Tonic is quite diverse ranging from entertainment, FMCG, to quick service restaurants.
Speaking to Indiantelevision.com, Tonic Media founder and CEO Chetan Asher says the agency had a first mover advantage since it launched in India when the digital space had not really grown here. “We did a lot of work outside the country as we have a presence in the Middle East. Trends generally break in the western part of the world first. We picked up those trends and started applying it here,” he informs.
Some of the brands that complete its roster include the Multi Screen Media bouquet of channels including Sony Pix, AXN, Sony Max, Sony Entertainment Television and Sony Mix. It also works with the National Basketball Association (NBA India), eBay India, McDonald’s India and Neutralite amongst others. Tonic also works with various mobile apps and websites.
Elaborating on how the team goes about designing a digital campaign, Asher says that each campaign is different and they closely work with clients as partners. “There is a lot of understanding on how inter departments work. For example, we work very closely with Sony Entertainment Television with their programming and marketing teams. They also bring in their consumer insights and research. We have a common creative pool that then brings together solutions that can be applied,” informs Asher.
Tonic Media prides itself on coming up with a number of firsts like the browser – mobile integrated game for Pix. One could play a game on the browser using their mobile phones. On the ninth anniversary for eBay, it did a live interactive show with Suresh Menon, wherein he donned the hat of a bouncer and in order to get invited to a party, fans had to make him laugh. “He would personally respond to each comment and tweet that came. It was live streamed. We have done a lot of creative work, which is a first of sorts. That differentiates us from the rest,” he states.
Asher is of the opinion that other digital agencies largely execute but they don’t go beyond a strategy or research that is handed over by a client. Tonic Media, on the other hand, has already built capabilities to do research and deep dives a lot into the target audience and then comes up with a robust strategy. “We have also got a lot of main line learnings and applied it to digital as finally it is about communication but the medium might differ,” Asher says.
In the Middle East, Tonic Media has a team of five people while in India, it boasts of 62 employees. At any given point Tonic Media works with close to 20 to 25 brands each year. Industry experts suggest that each digital account win is approximately Rs 1 crore per year. Going by this figure, Tonic Media most likely sees minimum revenue of Rs 20 – 25 crore per year.
Asher credits his young and energetic millennial team at spotting various trends.
According to Asher, Tonic Media witnessed a growth of 100 per cent last year. “With some big brands already on board and our presence in the Middle East, our plan is to grow these aspects. We will also be focusing on local and international acquisitions,” he informs.
Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.
In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.
Step 1: Assess Your Family’s Healthcare Needs
Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.
Step 2: Visit the Insurance Company’s Official Website
After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.
This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.
Step 3: Compare Available Family Health Insurance Plans
A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.
Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.
Step 4: Choose the Right Policy and Start the Online Purchase
Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.
Step 5: Calculate the Premium Using an Online Calculator
Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.
Step 6: Fill in Personal and Medical Details
When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.
Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.
Step 7: Make Payment Through the Secure Payment Gateway
After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.
After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.
Step 8: Download and Keep Your Policy Document Safely
Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.
Conclusion
Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.
