MAM
ToneTag appoints Vigil M Thomas as HR head
Mumbai: Voice-based proximity communication and payment service provider ToneTag has announced the appointment of Vigil M Thomas as its new human resources (HR) head.
The appointment is aligned to strengthen the human resource management, recruitment, performance management, competency mapping, and overall development of the human capital of ToneTag as a whole, said the company in a statement.
Associated to create and strengthen the people of ToneTag, Thomas will regulate and oversee the entire operations related to HR business partnerships, talent scouting, policies management, employee engagement along with other HR conducts, it added.
“We at ToneTag are committed to our employees and strive every moment for the overall development of our people. We warmly welcome Vigil M Thomas in our ToneTag family and thank him for taking such an important responsibility of organising and structuring our human resources,” stated Tone Tag CEO and founder Kumar Abhishek.
A veteran of more than 17 years of experience in human resource management, Thomas is a solutions-driven transformational leader with expertise in HR management, talent acquisition & development. He also possesses expertise in new HR rules development, performance management systems, training management, competency enhancement, and career counseling.
Currently pursuing his doctorate in human resources, he had been associated with some of the pioneer companies like Motilal Oswal, Reliance Money & Axis Bank during his formative years of professionalism.
“I am a firm believer in God who has always wrapped me with good and kind-hearted people so as I am always allowed to be myself. Happy to be a member of the ToneTag Family and looking forward to nourishing and infusing more talent in the company by utmost ethical and unique talent management,” said Vigil M Thomas, on his new role.
Brands
Summercool signs 10-episode Teen Taal podcast deal as presenting sponsor
Brand taps content-led marketing with seamless integrations on Aaj Tak show
NEW DELHI: Summercool Coolers has partnered with Teen Taal as the presenting sponsor for a 10-episode podcast series, marking its push into content-led marketing as brands increasingly look beyond traditional advertising formats.
The collaboration with Aaj Tak, part of the India Today Group, aims to tap into the growing influence of podcasts as high-attention platforms where audiences engage more deeply with content.
Instead of standard ad slots, the partnership leans on a content-first approach, with Summercool integrated directly into the show’s environment through studio branding, contextual mentions and visual cues. The idea is simple: be part of the conversation, not a break from it.
Early signs suggest the strategy is working. In the opening episode, the brand is woven into the discussion without interrupting the flow, offering a more natural recall compared to conventional advertising bursts.
Summercool Coolers director finance Abhishek Gupta said, “This partnership reflects our belief in engaging audiences where they are most attentive. By integrating naturally within a compelling storytelling format like Teen Taal, we are able to create authentic connections and drive organic engagement.”
Echoing this, India Today Group Digital CEO Salil Kumar said, “Podcasts today are not just content formats, they are high-attention environments. With Teen Taal, we’ve created a space where brands can participate in conversations, not interrupt them.”
Hosted by Kamlesh Singh, Kuldeep Mishra and Asif Khan, Teen Taal has built a loyal following for its mix of humour, satire and sharp takes on current affairs and everyday culture. That easy, conversational tone makes it a natural fit for brands seeking relevance without being overly intrusive.
With the first episode already live across platforms such as YouTube, Spotify and JioSaavn, the series offers a glimpse into how storytelling and subtle branding can go hand in hand. For Summercool, it is less about cooling the air and more about warming up to a new way of reaching audiences.
