Ad Campaigns
Tinder swipes right on quirky love in new Asian campaign
MUMBAI: Tinder is shaking up the Asian dating scene with its new campaign, “Dating, your way,” a saucy celebration of modern romance’s glorious messiness. Tinder’s serving up tales of turtle-tossing exes, chilly-day cola connoisseurs, and olive-obsessed odd couples.
The campaign, rolling out across digital, social, and real-world shenanigans, features three short films in India, each a cheeky nod to the realities of contemporary dating. “We know young women in Asia want to call the shots in their love lives,” says Tinder VP APAC marketing Daniel Kim “and we’re here to give them the stage.”
“Move On” tackles the thorny issue of breakups, with a woman liberating herself from a past relationship, one turtle at a time. Tinder’s data claims a new relationship blossoms every three seconds on its platform, and a recent Onepoll survey suggests 57 per cent of young Indian adults have found meaningful connections through dating apps.
“Double the Chill” celebrates the joy of finding someone who shares your weirdest habits, like necking ice-cold drinks in a blizzard. Tinder’s stats reveal 89 per cent of young Indian singles prioritise shared interests, and 94 per cent won’t budge on the food front.
Finally, “Love and Hate” dives into the delightful chaos of opposites attracting, proving that even olive-related squabbles can’t kill a spark. A sizeable 65 per cent of young Indian singles are open to unexpected connections, proving that even a pineapple-on-pizza debate, wont stop true love.
“Whether you’re after a fling or a forever thing, Tinder’s the playground,” quips Kim. “We’re matching the misfits, the oddballs, and everyone in between.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
