MAM
TIG.Digital commits $10 Mn to scale venture studio expansion
Mumbai: TIG.Digital, a venture studio led by Samarjeet Singh, is pleased to announce a renewed commitment of $10 million to fuel its investment and venture-building focus in digital commerce services, SaaS (software as a service) solutions, and D2C (direct-to-consumer) brands.
Founded in 2007, TIG. Digital fosters an ecosystem built on three pillars: create, capitalise, and collaborate. This unique approach empowers the venture studio to invest and build businesses in the digital commerce services and SaaS space, with a particular focus on the retail, CPG (consumer packaged goods), and B2B (business-to-business) distribution sectors. TIG. Digital is also venturing beyond its core expertise to cultivate D2C channel-lead consumer product brands.
“We have committed to capitalizing Tig to $10 Mn to support our investing and venture-building focus in digital services, SAAS, and D2C brands.” said Samarjeet Singh.”We have created an ecosystem of technology, operations, marketing, strategy, and support services to support these businesses in all areas of business.”
TIG.Digital boasts a proven track record of success, having already established three prominent service-based businesses: Iksula, a leader in the e-commerce services space with over 1,000 employees and a business exceeding 100 crores; Brandfanatics, a digital-first creative agency; and Revboosters, a comprehensive marketplace services digital agency. Additionally, TIG. Digital has launched its own D2C brand, ShisenFox, a premium handcrafted Japanese precision eyewear brand.
“We are a vertical industry venture studio with a focus on building Digital Services and SAAS B2B business for Retail and CPG Business. In addition, we are looking to leverage our knowledge of Digital and its leverage to build D2C Brands”.commented Samarjeet Singh.
“We have already built 3 businesses in the Services space which is Iksula, Brandfanatics, and Revboosters. In addition, we have also started a D2C Brand Shisenfox” Singh added.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.








