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Shisen Fox unveils Japanese handcrafted collection

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Mumbai: Shisen Fox, the newest player in the premium unisex eyewear arena, announces its entry with the launch of Japanese handcrafted collection. This collection, a seamless blend of innovation and style, is poised to redefine the eyewear landscape.

Featuring 22 distinct styles in seven alluring shades, Shisen Fox introduces a captivating range that reflects its commitment to setting new benchmarks in the eyewear industry. The brand unveils a fresh line every 15 days, staying at the forefront of innovation and fashion-forward design.

Shisen Fox has already caught the eye of prominent personalities such as Anupam Mittal, Sujata Biswas (founder of Suta), and Influencer Masoom Minawala, who have been spotted adorned in Shisen Fox eyewear. Their endorsement is a testament to the brand’s allure and style quotient.

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Founded by Samarjeet Singh and Salim Memon, Shisen Fox draws inspiration from Japanese culture and craftsmanship. Both founders, with a background steeped in design and fashion, bring a wealth of experience to the brand, dedicated to creating eyewear that is original, well-made, and futuristic.

The latest eyeglasses collection from Shisen Fox is a celebration of minimalism, offering wearers an opportunity to express their personal style through understated yet striking designs. Each pair is meticulously crafted for both comfort and style, catering to diverse tastes and preferences.

Shisen Fox founders Samarjeet Singh and Salim Memon expressed, “At Shisen Fox, our vision is to redefine the essence and future of eyewear by embracing minimalism. Our latest collection reflects our dedication to creating timeless pieces that effortlessly blend style and functionality, allowing our customers to make a subtle yet profound statement.”

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Shisen Fox’s commitment to innovation is reflected in their strategy of releasing a new line of eyeglasses every 15 days. This ensures customers have access to the latest trends and designs, establishing the brand as a trailblazer in the eyewear industry.

Beyond eyeglasses, Shisen Fox aims to inspire individuality, empowering wearers to express their unique personality effortlessly through their eyewear.

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Brands

SBI General Insurance appoints Shrish Mahuli as chief business officer

Industry veteran with 24 years’ experience to drive growth and distribution

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MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.

In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.

Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.

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SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”

SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”

The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.

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