Brands
Arias Eyewear steps into Mumbai stores with Shisenfox
MUMBAI: Arias Eyewear, led by Lara Dutta, has sharpened its retail focus with an exclusive in-store showcase in partnership with premium eyewear brand Shisenfox. The showcase unfolded across two of Mumbai’s well-known optical destinations, Classic Vision and EyeWorld Optics, marking a key moment in the brand’s growing retail journey.
Although Arias Eyewear made its debut earlier this year, the Mumbai walkthrough offered a closer look at the collection in a real-world setting. Shoppers were invited to explore the frames up close, with the emphasis firmly on comfort, craftsmanship and everyday wearability rather than runway drama.
The Arias x Shisenfox collection blends clean silhouettes with lightweight construction and subtle Japanese-inspired geometry. The result is eyewear that feels expressive yet easy to live with, designed to move seamlessly from workdays to weekends.
For Lara Dutta, the category is deeply personal. She described eyewear as an extension of personality, something that quietly signals confidence and individuality. With Arias, she said, the aim was to create frames that feel elegant without trying too hard, and natural enough to reach for every single day.
Shisenfox sees the collaboration as a meeting of shared values. The brand’s CEO Samarjeet Singh noted that the partnership brings together refined aesthetic sensibilities with precision-driven engineering, resulting in frames that balance style, durability and daily practicality.
The Mumbai showcase also signals Arias’ evolution into a broader lifestyle brand. Swag Fashions Hub (the company behind Arias) CEO Vishal Sinha, said eyewear sits naturally at the crossroads of design, identity and lifestyle. Partnering with Shisenfox, he added, strengthens the brand’s ability to deliver premium, consumer-first products at scale.
With its Mumbai retail presence now in focus, Arias Eyewear is setting its sights on wider national expansion, aiming to redefine everyday eyewear for the modern Indian consumer with a mix of elegance and engineered precision.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
