Ad Campaigns
This Diwali, Cadbury creates India’s first AI based hyperlocal ad to support local retailers
NEW DELHI: The markets are beginning to recover, especially during the festive season, as the customers are now keen to make purchases that have been pending for a long time. At this point, it becomes extremely important for everyone to support the local retailer that forms the back bone of the economy.
Cadbury India took a cue from this thought and launched a campaign ‘Iss Diwali Aap #KiseKhushKarenge?’ The idea is to turn this Diwali into the sweetest celebration of all times.
The company will further add sparkle to the festivities, with eCommerce-exclusive premium pack, Oreo Moments and Cadbury Cocoa’s #TheSweetestDiwali activation.
Continuing the legacy of ‘Kuch Achha Ho Jaye, Kuch Meetha Ho Jaye’, Mondelez India is taking a step further and leading by example by creating the most generous ad ever by reaching out to 1800+ local retailers, across 260+ pin codes, whose businesses are promoted locally through the latest Cadbury Celebrations ad and manifest the message of ‘Iss Diwali Aap #KiseKhushKarenge?
The ad leverages technology and AI to create India’s first hyper-personalised ad wherein during this ad, these stores will be featured against the product category for specific pin codes in Mumbai, Delhi, Pune, Indore, Ahmedabad and Lucknow. The ad beautifully captures this by showcasing an Indian family rejoicing the occasion of Diwali wherein the woman of the house gifts something to every member of the family which is bought from the local stores. The film ends on a celebratory note and a thought-provoking message – ‘When all of us support our local stores, all of us can have a Happy Diwali’, thus, putting the spotlight on the act of generosity.
Mondelez India senior director marketing (chocolates) – insights and analytics Anil Viswanathan said, “Throughout festivities exchanging gifts and sweets holds a significant emotional value and embarks the beginning of a new era, and it makes us extremely proud about the fact that we humbly found a place in this small, yet important tradition. Moreover, this year, than any other warrants for acts that signify new beginnings and the potential of goodness in an imperfect world, and our recent Cadbury Celebrations campaign infuses this thought at the back of evoking generosity. Banking on the proposition of ‘Iss Diwali Aap #KiseKhushKarenge’, we are putting our best foot forward to inspire people to do what’s right this time by acknowledging people who helped us in difficult times. Whether it is weaving in ‘Mithaas’ into special occasions or adding a shimmer of cheerfulness to the joyous festivities, our much-loved snacking products have become an intrinsic part of every celebration and therefore, this year we’re furthering this effort by expanding our eCommerce premium portfolio to provide more choice to our consumers, along with many exciting initiatives across our brands, beyond just chocolates.”
The ad film definitely follows the PM Modi’s call to support the local artisans and retailers and move towards being #Atmanirbhar.
Someone watching in Golf Course Road, Gurgaon will receive and see this ad:
Someone watching in Mahalakshmi will see this ad:
Someone watching in Powai will see this:
This message is further being seeded through Cadbury Cocoa which is encouraging consumers to return the favour of goodness to their family members, who have always made their festivities more exuberant, with a ‘special mithai’ created using Cadbury Cocoa.
Renowned personalities like Arjun Kapoor and Yuvraj Singh will be seen depicting the act of home-baking a special recipe for their special someone to encourage people to walk an extra mile, be extra thoughtful and for a change, make the ones around you smile and turning it into #TheSweetestDiwali.
With safety becoming a non-negotiable priority for consumers, e-commerce is playing greater role in implementing contactless shopping. Cdbury India is creating more digital shopping opportunities to continue redefining the joy of gifting. The seasonal offerings under the Cadbury Gifting portfolio will be available across multiple channels like e-grocers, marketplaces, e-commerce websites, hyper-local and omnichannel retailers and the company’s own direct-to-consumer website – CadburyGifting.in, so that people can partake in celebrations, unhindered.
This festive season, the world’s favourite cookie brand – OREO, will continue to add more playful moments, through its special festive edition – Oreo Moments. The Oreo Moments gifting range has received great response over the last two years and the company has planned to scale up this year’s portfolio, in addition to launching an all new pack in the premium gifting segment under Oreo Cadbury Dipped Moments.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
