Brands
The Trade Desk appoints Reddit CFO Drew Vollero to board of directors
Reddit CFO brings IPO experience to steer next phase of expansion
VENTURA: The Trade Desk has appointed Drew Vollero to its board of directors, bringing in a seasoned finance leader as the company sharpens its focus on long-term growth.
Vollero, currently serving as chief financial officer at Reddit, is best known for steering the platform through its successful IPO in March 2024 and building its financial backbone from the ground up. With more than three decades of experience across public and private markets, his appointment signals a steady hand at a time when scale and discipline matter as much as innovation.
Before Reddit, Vollero held the CFO role at Allied Universal and earlier at Snapchat, where he guided the company through its own IPO and early years as a public business. His career also includes stints at Mattel and Pepsi, rounding out a resume that blends operational depth with financial strategy.
The Trade Desk CEO and co-founder Jeff Green said, “Drew’s extensive experience as CFO and his ability to guide organisations through periods of growth make him an exceptional addition to our board. His financial acumen and strategic mindset will be invaluable as we continue to scale globally and deliver long-term value.”
For his part, Vollero sees the role as a timely opportunity. The Trade Desk board member Drew Vollero said, “The Trade Desk has built a strong foundation and a powerful platform for its advertising clients. I look forward to working with the leadership team to help drive momentum and shape the future of the advertising ecosystem.”
A mathematics and economics graduate from Yale University, where he graduated magna cum laude, Vollero also holds a master’s degree in management from Oxford University.
With Vollero joining the boardroom, The Trade Desk appears to be doubling down on financial discipline as it scales globally, pairing its tech ambitions with seasoned oversight at the top.
Brands
The Baker’s Dozen teams up with RCB as official bakery partner
Snacks meet cricket fever with themed packs and collectible player stickers
MUMBAI: The Baker’s Dozen has partnered with Royal Challengers Bengaluru as its official bakery and snacking partner for the 2026 season, tapping into India’s ever-growing cricket frenzy.
The collaboration will bring match-day excitement into homes through RCB-themed packaging across the brand’s product range, featuring popular players from the squad. Fans can also look forward to limited-edition collectible stickers tucked inside the company’s Protein Chips, spotlighting stars such as Virat Kohli, Rajat Patidar, Krunal Pandya, Josh Hazlewood and Bhuvneshwar Kumar.
The sticker series will roll out in three tiers: Black, Silver and Gold, each carrying points that can be collected for rewards. It is a clear nod to India’s love for both cricket and collectibles, blending fandom with a dash of friendly competition.
The move comes at a time when cricket continues to dominate the cultural conversation, especially during the Indian Premier League season. With RCB enjoying a strong fan following, the partnership places The Baker’s Dozen right at the centre of match-day rituals, where snacks are as essential as the scoreboard.
TBD co-founder and head chef Aditi Handa said, “After RCB’s inspiring win last season, we are delighted to be a part of their journey forward. It is no secret that cricket-watching and snacking go hand in hand. We want fans to enjoy the excitement on the field along with a guilt-free snacking experience through our range, from cookies and cakes to protein chips and crackers.”
TBD co-founder Sneh Jain said, “With millions tuning in and stadiums packed with passionate fans, this partnership places The Baker’s Dozen at the heart of India’s cricket craze. It gives us an opportunity to connect deeply with RCB’s fanbase through limited-edition collectibles. As a cricket fan myself, this is a particularly exciting collaboration.”
By blending sport, snacking and a touch of nostalgia, the partnership looks set to turn everyday treats into match-day memorabilia, giving fans one more reason to cheer along.
