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The second edition of BUDX is all set to elevate the multi-genre edm scene in india
MUMBAI: Budweiser is back with the second edition of BUDX, which is all set to offer a closer view into the growing and influential music scene in the country. The renewed program will be a 360-degree experiential platform that focuses on bringing the emerging electronic music culture to the fore while also uniting nightlife’s brightest creative minds and fans through a deeper multi – pronged program entailing collective experiences, workshops, live events and installations. It aims to focus on the development and collaboration of artists within four vastly expanding sub-cultural sounds currently shaping India's music landscape – Techno / EDM, Bass, Hip-Hop and Undercurrent. However, the larger mission is to create a synergy within these genres of music and the brand, building a platform for artists to discover and curate communally.
BUDX 2019 will witness the unison of local tastemakers, emerging locals and the best of international talent, the likes of Boiler Room, DIVINE, Sub Focus, Foreign Beggars, Ox7gen, amongst others, with the sole purpose of nurturing and growing understated sounds. With the spotlight on local talent, all sessions are designed in a way to empower the upcoming artists by giving them an opportunity to work closely with some of the leading global names from the music industry. Fueling this further, select pairings will also unite for the first time ever and perform together on stage, providing for a truly conducive environment to encourage the local EDM artists and communities of the country.
Spanning over 2 days in March (23rd and 24th March, 2019) the second edition of BUDX will include various stimulating sessions such as masterclasses, seminars and real-time collaborations. Catering to the rapidly growing influential music scene and modern music lovers, the day sessions will transition into an evening filled with leading artists coming together to perform specially curated sets, an experience that will be open to the public. VICE India is the content and production partner for BUDX 2019 and the event is ticketed by BookMyShow.
Commenting on the IP, BUDX, Kartikeya Sharma, Vice President Marketing – South – Asia, AB InBev opined, “India’s music scene is evidently evolving, with an explosion of young talented producers across diverse subcultures. We were witness to this in our first edition of BUDX and are now really thrilled to take this program to the next level through the refreshed format. At Budweiser, we believe in energizing young and emerging talents to break free from the ordinary life and seize the extraordinary opportunity to “Be A King” and BUDX is reflective of the same principle. We are positive that BUDX will grow to be the ultimate music lab for artists to share knowledge / resources and collaborate on projects.”
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
