Brands
Budweiser 0.0 kicks off ‘In the hands of fans’ for ICC T20 World Cup 2026
NATIONAL: Budweiser 0.0 has launched In the hands of fans, a culture-led campaign marking the first chapter of its partnership with the ICC Men’s T20 World Cup 2026. The initiative reframes cricket as a fan-owned spectacle, spotlighting the emotions, rituals and shared moments that turn matches into memories.
Rolled out as a pan-India, youth-focused push, the campaign is anchored in a 360-degree activation plan spanning mass media takeovers, fan-first screenings, immersive cultural collaborations and limited-edition packaging timed to the tournament. At its core is a simple proposition: cricket’s most iconic moments are created not just on the pitch, but by the people who watch, believe and celebrate together.
“Cricket in India is fueled by its fans, in stadiums, in homes, in pubs and in all the places where the game is watched together,” said AB InBev India vice president – marketing and trade marketing Vineet Sharma. He said the campaign would deliver culture-first experiences across Indian cities and set a new benchmark for fan-led sports marketing.
The launch reinforces Budweiser 0.0’s positioning at the intersection of sport, youth culture and modern celebrations, while extending Budweiser’s long-standing association with cricket into the non-alcoholic segment. As India remains one of Budweiser’s largest global markets, the brand is betting on participatory, fan-driven storytelling to shape its ICC journey through 2026.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
