With over $10 bn at stake, brands use packs, cans and bottles to win fans beyond sponsorship
From Adidas to Airbnb, the biggest names in global business are scrambling for a slice of the most lucrative tournament in the sport's history
Campaign spans 40 plus markets with fan events, merchandise and global film.
BUD Hotel, legends Jonty Rhodes, Aaron Finch, Dale Steyn and Lotus Tower takeover fuel fan frenzy.
Cricket icon Jonty Rhodes fronts a fan-first cultural crossover of sport and music
