Budweiser 0.0 takes T20 World Cup trophy to Lollapalooza India

MUMBAI: Budweiser 0.0 turned the ICC Men’s T20 World Cup Trophy Tour into a high-impact cultural moment by bringing cricket’s most coveted prize to Lollapalooza India 2026. Placed at the brand’s Brew District within the festival, the trophy drew thousands of fans for close-up interactions, blending the energy of live music with the passion of the sport.

Former international cricket star Jonty Rhodes anchored the on-ground experience, engaging directly with festival-goers and bridging cricket’s legacy with a younger, music-first audience.

“The World Cup Trophy represents years of passion, competition, and dreams. To see it shared with fans at Lollapalooza, especially with a younger, music-first audience, was powerful. It’s a great reminder that the spirit of cricket continues to evolve and find new stages,” said Jonty Rhodes.

AB InBev India vice president – marketing and trade marketing Vineet Sharma said the activation reflected Budweiser 0.0’s fan-first philosophy by placing the game within a natural cultural setting where communities come together.

Beyond the trophy showcase, Budweiser 0.0 powered the BUDX Stage, featuring a weekend of performances that closed with Linkin Park. The brand also rolled out BUDX Fan Passes for exclusive festival access alongside its Bud & Burgers food experience, making Budweiser central to the two-day celebration.