MAM
The importance of public relations in the electronics industry
Mumbai: In today’s fast-paced evolving world, the electronics industry plays a pivotal role in shaping our daily lives. From the latest smartphones to cutting-edge electric gadgets, the electronics sector continuously introduces products that redefine the way we live and work. However, behind the scenes of every successful electronics brand, lies a robust and strategic public relations (PR) framework that not only boosts its image but also fosters meaningful connections with the public. The significance of PR in the electronics industry cannot be overstated, especially in an era where consumer trust and brand reputation are paramount.
The need for PR in the electronics industry
The electronics industry, characterised by intense competition and rapid technological advancements, necessitates effective PR strategies to maintain a competitive edge. With many companies looking for consumer attention, the need for PR in the electronics sector arises from the will to establish and maintain a positive brand image. PR bridges the company and its target audience, facilitating transparent communication and building credibility. Moreover, in an era where digital media dominates, PR helps companies navigate the landscape of online reputation management, ensuring that their brand messaging remains consistent and compelling across various platforms.
How PR can help in the electronics industry
• Reputation Management – PR enables companies/startups to manage their reputation proactively, tackling potential crises and addressing negative publicity swiftly. By monitoring and engaging with media coverage and online discussions, PR professionals can safeguard the brand’s image and swiftly address misconceptions or negative perceptions.
• Brand Awareness and Visibility – In a highly competitive market, effective PR campaigns can help brands cut through the noise and garner the attention of their target audience. Through strategic media placements, press releases, and leadership articles, PR professionals can enhance brand visibility, thereby attracting new customers and retaining existing ones.
• Building Consumer Trust – Trust is the bedrock of any successful business, and in the electronics industry, where consumers rely heavily on the quality and reliability of products, establishing trust is crucial. PR initiatives that emphasize transparency, product innovation, and customer-centric communication help foster trust and loyalty among consumers.
• Thought Leadership – In the industry, thought leadership is a critical aspect of a comprehensive public relations strategy. Positioning a company or company’s founder as a thought leader, not only establishes expertise and authority within the industry but also contributes to shaping the direction of the respective industry. Through thought leadership, companies can share insights, knowledge, and perspectives on emerging trends, technologies, and solutions. This not only enhances the company’s reputation but also fosters trust and credibility among stakeholders, from consumers to business partners.
PR’s role in facilitating startups in the electronics industry
For startups in the electronics industry, navigating the competitive landscape can be particularly challenging. PR serves as an important tool for startups to create a compelling narrative around their brand, differentiate themselves from established competitors, and capture the attention of potential investors and customers. By crafting engaging storytelling, leveraging media platforms, and fostering relationships with key industry players, PR can help startups in the electronics sector gain the recognition and credibility needed to thrive in the market.
In a nutshell, the role of public relations in the electronics industry extends far beyond mere brand promotion. It is a strategic tool that shapes the perception of a brand, builds consumer trust, and establishes a competitive advantage in a rapidly growing market. As the industry continues to innovate and disrupt, PR remains an indispensable asset for companies, enabling them to effectively communicate their value proposition and build enduring relationships with their target audience.
Brands
AI becomes key tool for Indian travellers, Agoda report finds
68 per cent plan to use AI for trips as 33 per cent already rely on it.
MUMBAI: Holiday planning is getting a software upgrade less “Where should we go?” and more “What does the algorithm say?” Indian travellers are increasingly turning to artificial intelligence to map their journeys, with new data from Agoda’s 2026 Travel Outlook Report suggesting that AI is fast becoming central to how trips are imagined, planned and booked.
While 33 per cent of respondents said they already use AI tools for travel planning, a far larger 68 per cent indicated they are likely to rely on it for their next trip pointing to a sharp acceleration in adoption in a market already comfortable with digital-first travel.
What travellers want from AI, however, goes well beyond basic search. The report shows 38 per cent are looking for recommendations on local attractions and activities, while 37 per cent expect personalised itineraries. Destination discovery remains a key use case at 29 per cent, with dining suggestions (23 per cent) and budget management (22 per cent) also emerging as practical applications.
The shift reflects a broader change in expectations AI is no longer a novelty but a planning companion expected to work across every stage of the journey, from inspiration to execution.
Trust levels appear to be keeping pace. Nearly 88 per cent of respondents said they either trust or feel neutral about AI-generated recommendations, including 53 per cent who expressed clear confidence. This builds on earlier trends, with Agoda’s 2025 survey showing nine in ten Indian travellers already using apps to book travel suggesting AI adoption is more evolution than disruption.
The company has been testing this appetite through initiatives such as its 2025 AI-powered Vacation Planner campaign, which generated customised itineraries and visuals based on user inputs, delivered with a layer of celebrity-led engagement.
For platforms like Agoda, which aggregates more than 6 million properties, over 130,000 flight routes and 300,000 travel activities, AI offers a way to navigate scale without overwhelming users turning abundance into relevance.
As AI continues to embed itself into everyday decision-making, India is emerging as a market where travel planning is not just going digital, but decisively intelligent.
