MAM
The Hindu urges people to #KeepTheHabit
MUMBAI: The Hindu, a newspaper, released a campaign to highlight the change in people’s behaviour and habits during the lockdown. The first visual of this campaign draws attention to the simple fact that a microscopic organism is all it took for us to be more human.
The campaign then goes on to showcase different instances of how we have changed – from calling aged parents more often to enquiring about our house help’s wellbeing. We have also started recognising and respecting the immense role played by frontline healthcare workers, people in uniforms, and even delivery agents. The campaign argues that some of these habits are definitely worth keeping.
These are troubled times we live in, with the global health crisis right at our doorstep. But signs of change have been evident, as people make a conscious attempt at being more thoughtful and empathetic to fellow humans. With this campaign, The Hindu aims to get readers to share the ‘new habits’ that have made them happier, and these will later be featured in their newspaper.
Ogilvy India-South CCO Mahesh Gharat says, “Crisis brings people closer and therefore they are able to view the world very differently. The change in their outlook towards fellow humans is most certainly the positive change that has emerged in this crisis. We decided to acknowledge these instances and publish them through a campaign, as a means of reassuring the world that, despite all our troubles, tomorrow could be a happier place.”
The campaign was released across India through the print editions of The Hindu, as well as published on their social media pages. A radio campaign follows.
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MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
