MAM
The Content Lab on boards Sunil Balachandran as chief business officer
Mumbai: Digital marketing agency and content studio, The Content Lab (TCL) has appointed Sunil Balachandran as chief business officer. Sunil, who was formerly COO at WiseApe, will leverage his experience of over a decade in the world of branding to reinforce the firm’s commitment to fostering inventive and effective marketing solutions for partner brands.
Having mastered a diverse and valuable skill set through his association with some of India’s top digital agencies and publishers, Sunil will also helm the strategy at TCL to push robust growth and expansion across India and internationally. Among the sectors that Sunil has steered strategies for are brands in the automotive, tourism, FMCG, health and entertainment industries.
On his new appointment Sunil Balachandran said, “The Content Lab has established itself as a dynamic force in the digital marketing and production landscape, and I am eager to contribute to its continued growth and success. Their commitment to excellence, innovation, and client-centricity aligns perfectly with my own values and aspirations. I look forward to collaborating with the talented team here and leveraging our collective expertise to drive impactful results for our clients,”
Among the brands that TCL has worked with are Acko, Swiggy, Spotify, Titan, IDFC First Bank, Future Generalli, Amazon MiniTV, Disney, Van Heusen to name a few.
The Content Lab founder and CEO Vaibhav Mehta said, “Sunil will help shape our future as a fully integrated agency and content studio. We look forward to tapping on his extensive experience and strategic acumen. Sunil’s leadership and vision will undoubtedly play a pivotal role in propelling The Content Lab to new heights in the dynamic world of digital marketing. We are excited to embark on this journey together, and warmly welcome him into the fold.”
Brands
Acko CMO Ashish Mishra to exit in July
The digital insurer’s marketing chief, who helped build the brand over nearly five years, is heading for the exit.
Ashish Mishra is stepping down as chief marketing officer of Acko, with his departure confirmed for July. He remains in the role for now, and an official announcement from the company is expected shortly.
Mishra joined the digital insurance start-up in August 2020, making him one of the longer-serving marketing chiefs in India’s fintech and insurtech space. Over nearly five years, he played a central role in building Acko’s brand presence in the country’s fiercely competitive digital insurance market. More recently, he was closely associated with Acko Life’s Unmixed brand philosophy, a proposition built around pure protection products stripped of the investment components that have long complicated traditional insurance offerings in India.
Before Acko, Mishra spent over a decade at HSBC in a series of marketing leadership roles spanning the Middle East, including regional marketing manager for credit cards and advance propositions, brand and media manager, and marketing manager for retail banking. Earlier in his career, he worked on the agency side, serving as senior brand service manager at Lowe Lintas and as executive for brand communications at DDB Mudra Group.
His exit leaves Acko with a sizeable gap to fill at a time when the brand is pushing deeper into life insurance and doubling down on its direct-to-consumer positioning. Whoever takes the seat next will inherit a brand that Mishra spent five years building from the ground up. That is not nothing.
