Brands
The Body Shop India is set to implement strategic initiatives outlined by Youth Collective Council
Mumbai: The Body Shop, a British–born ethical beauty brand is commemorating National Youth Day, highlighting The Body Shop’s continuous dedication to empowering young individuals via the Youth Collective Council. Through this initiative the brand brings forward the voices of India’s emerging young changemakers and engages with them in building a more sustainable and inclusive future. Post a round table discussion and valuable insights from the members of the Youth Collective Council, The Body Shop India takes this opportunity to implement future-oriented key initiatives as a part of Brand Strategy 2024:
● A comprehensive approach to gender sensitivity across all the facets of The Body Shop India operations. Through key focus on this initiative, The Body Shop will establish a respectful and equitable environment in stores and at workplace for their respective diverse customers and employees from diverse orientations.
●Elevating the experience for the visually challenged community by introducing Braille in all the stores in a phased manner, ensuring enhanced in-store experience for everyone.
●Committed to utilise authentic representation of real-life heroes from diverse backgrounds in Marketing Campaigns establishing inclusivity as the benchmark for the industry.
In August last year, The Body Shop India launched the Youth Collective Council, affirming its commitment to bring the young voices to advise the top management to build a more sustainable future.
The objective of the event is to provide guidance by empowering members of the Youth Collective Council to identify challenges and opportunities. This, in turn, will enable The Body Shop India to foster an environment conducive for future growth and development.
Commenting on the event, The Body Shop Asia South VP marketing, digital & product Harmeet Singh said, “The Body Shop India’s dedication to empowering and engaging the youth and nurturing an inclusive environment is at the heart of our mission. National Youth Day stands as a testament to the power and promise inherent in our younger generation—a force we are wholeheartedly dedicated to supporting. We stand committed to enabling the youth to drive transformative change, ensuring a future where their resilience, creativity, and passion forge a brighter tomorrow.”
With respect to the measures The Body Shop is taking currently, the brand is on a quest to minimise plastic waste and achieve complete sustainability, with extensive recycling initiatives in place. Nearly all of the packaging of its products are either made from recycled plastic or are recyclable. All The Body Shop stores in India are 100 per cent sustainable and utilise fixtures made from recycled materials. Additionally, the brand has also achieved 100 per cent vegan product formulation certificate across their entire range of products including skincare, body care, haircare, make-up and fragrance by The Vegan Society.
Further, in sync with BE SEEN BE HEARD #Why25 initiative, The Body Shop shares remarkable achievements, with significant strides towards attaining goals for December 2023 and January 2024, which are 10 million+ new young voters and 1.3 million signatures, respectively.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
