Ad Campaigns
The Body Shop and The Terra Co. launch purposeful Rakhi campaign
MUMBAI : The Body Shop, a British-born ethical beauty brand, invites families to honour Rakhi tradition in a way that nurtures both relationships and the planet. This year, the brand strengthens its commitment to meaningful celebrations by partnering with The Terra Co., a homegrown brand focused on eco-friendly and innovative handmade creations. The collaboration marks another milestone in The Body Shop’s journey of responsible retail.
At the heart of the campaign is a specially curated Rakhi Gift Box, co-created by The Body Shop India and The Terra Co. Thoughtfully designed to reflect the ethos of both brands, each box features Seed Rakhis handcrafted by women artisans, paired with The Body Shop’s nature-inspired beauty treats.
The collaboration comes alive through the campaign film, which offers a behind-the-scenes look at how these Rakhis are made. The video captures women artisans carefully tying threads, adding seed details, and assembling the Rakhis into boxes — echoing the campaign message that this is more than a gift, it’s a lifeline for artisan families and a celebration of meaningful giving.
The Body Shop Asia South, chief brand officer, Harmeet Singh said, “Rakhi is more than just a festival; it’s a celebration of love, protection, and lasting promises. At The Body Shop, we see this occasion as a chance to deepen our purpose, making beauty more inclusive, meaningful, and sustainable. This year, our collaboration with The Terra Co brings that vision to life with gifts that grow and traditions that empower. Every Seed Rakhi is handcrafted by women and artisans, making each box a celebration of real stories and second chances. We hope families feel the joy of giving back to their loved ones, their community, and the earth.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
