Brands
The Body Shop sparks joy with marigold glow and changemaking Diwali gifts
MUMBAI: Diwali just got a fresh coat of glow and this time it’s painted marigold. The Body Shop has rolled out the third edition of its award-winning initiative, Spark A Change 3.0, with a stirring festive film starring Saachi Bindra and Saiee M Manjrekar and the launch of a limited-edition Marigold Bodycare range. The campaign puts kindness at the heart of celebration, showing how the smallest acts can light up not just homes, but lives.
At the centre of this season’s sparkle is the Marigold Bodycare collection, part of The India Edit. Inspired by the flower synonymous with prosperity and new beginnings, the line includes a Shower Gel, Body Lotion and Body Mist with a warm, earthy fragrance. Priced from Rs 495 onwards, the collection sits alongside the brand’s colourful Changemaking Gifts, wrapped in festive hues of marigold, pink, green and red.
The campaign film carries an intergenerational narrative, weaving belonging and empathy into a traditional Diwali moment. “With Spark A Change 3.0, we are building on our legacy of beauty with purpose,” said The Body Shop India chief brand officer Harmeet Singh. “Our collaboration with Plastics for Change shows how conscious business can transform lives and protect the planet.”
The partnership with Plastics for Change (PFC), based in Bengaluru now the world’s largest source of fair trade-verified recycled plastic continues to power the social impact of Spark A Change. Last year’s edition funded donations equivalent to 19 E-tricycles for waste collectors. This year, the brand aims to expand that drive, giving collectors safer and more sustainable ways to earn a living.
For the actors, the campaign’s message resonates beyond the screen. “It reminds us that even the smallest acts of inclusion can light up someone’s life,” said Saiee M Manjrekar. Saachi Bindra added: “Spark A Change 3.0 goes beyond gifting, it creates real impact. The Marigold range feels pure and rejoicing, a perfect festive gift.”
From customisable gift sets to pre-packed hampers and gift cards, The Body Shop is offering treats that combine indulgence with intent. Beyond festive shimmer, the initiative stands as a reminder that beauty, when matched with purpose, can truly spark change, one marigold-tinted act at a time.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
