Tempest Advertising expands in Mumbai, appoints Aparna Nawathe VP & branch head

MUMBAI: Tempest Advertising is stepping up its national ambitions with a strategic expansion into Mumbai, appointing Aparna Nawathe as vice president and branch head for the city.

The move signals the agency’s intent to deepen its presence in India’s most competitive business hub, where scale meets sophistication and brand-building demands sharper, insight-led communication. The Mumbai office is positioned as a key growth engine, extending Tempest’s multi-city footprint while bringing its integrated communications expertise to a wider client base.

In her new role, Nawathe will lead the agency’s Mumbai operations, focusing on building strategic partnerships and helping brands tackle complex business challenges through communication. Her mandate includes driving growth, strengthening client relationships and delivering cohesive, high-impact campaigns across platforms.

With close to two decades of experience, Nawathe brings a cross-disciplinary approach spanning brand strategy, corporate storytelling and transformation initiatives. Her career includes work with leading names such as Unilever, Godrej and Dabur. She has also led brand marketing at Shoppers Stop, Femina and Lavasa, and worked closely with institutions including the Ministry of Textiles, Cotton Association of India, Tata Trusts and Saint-Gobain.

Commenting on the expansion, Tempest Advertising managing director Turab Lakdawala said Mumbai is a natural next step in the agency’s growth journey. “We are increasingly partnering with brands at a strategic level, helping them navigate complexity through communication. Aparna brings the right mix of strategic thinking, leadership and business understanding to build and scale this vision in Mumbai.”

Sharing her perspective, Nawathe said the agency’s approach sets it apart. “Tempest looks at communication as a strategic lever for business growth. Being media-agnostic allows us to blend digital and mainstream channels to create solutions that are relevant, cohesive and impactful.”

With Mumbai now firmly in its sights, Tempest Advertising is positioning itself to compete more aggressively in the country’s top market, betting on leadership, insight and integrated thinking to drive its next phase of growth.