Ad Campaigns
TECNO launches Camon i ad campaign
Mumbai: TECNO Mobile, a premium smartphone brand from TRANSSION India, has launched its ad campaign for Camon i. The TVC is a part of the 360-degree campaign for TECNO’s Camon i, its first smartphone in India under the global flagship Camon series. The campaign is created in association with Creativeland Asia Pvt. Ltd our creative partners. It is directed by Kartik Ramnathkar and produced by Mayur Goel.
Set in various situations, locations and times of a day, this uber cool, upbeat TVC very smartly captures the Camon I brand positioning – ‘Magic in any light’. The TVC highlights a day in a girl’s life with her pictures, right from Morning to night. The TVC covers her ‘Good Morning’ selfie to a breakfast picture, to an auto selfie, to at her work selfie, to a sunset picture with her boyfriend, one at a café and at last some fun party pictures at night with her friends in 30 seconds, the TVC aptly shows off Camon i’s camera prowess of capturing Magical shots in any light.
Commenting on the launch of the TVC, TRANSSION India senior vice president (marketing) Gaurav Tikoo said, “Seizing the fun and worthwhile moments in a day and sharing it with one’s friends and folks is a trend of this insta-age. Riding on this trend, TECNO’s Camon i series has been designed for the spirited people who like to keep up with such drifts in a generation. Apart from that, we are also focused on upping the ante for smartphone photography and its picture quality. In this context, now anyone can create magic at any time of the day with Camon i’s ‘Tecnomagic’ camera. Through this TVC, the idea was to bring its superlative camera features to the fore and highlight Camon i’s brand promise ‘Magic in any light’.”
Added Creativeland Asia chief creative officer Anu Joseph, “Two truths define this film. The first one is that young people today document their entire lives on their smartphone cameras. And the second truth is that TECNO Camon i has some of the greatest features on both its cameras that make it the best to take pictures in any kind of light (you should actually see the pictures it can shoot in the lowest of lights to believe it). The film is a portrayal of both these truths.”
Adding to the insights, the ad will air from the 24th of Jan 2018. It is a six-week campaign, with targeted genres of GEC, Hindi/English Movies, News and Music. The TVC will be aired in various regions-Andhra Pradesh, Tamil Nadu, Kerala, Maharashtra, West Bengal in addition to the regular English and Hindi across the country.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
