Ad Campaigns
Deepika Padukone dazzles with CAMON 30 series
Mumbai: Get ready for a visual feast as TECNO launches a sensational new campaign for its CAMON series, starring Deepika Padukone. This eagerly awaited TV commercial captures the brand’s innovative spirit and dedication to delivering extraordinary visual experiences, all under the motto “See What Has Never Been Seen Before.”
Deepika Padukone, known for her elegance and versatility, embodies the essence of exploration and discovery that the CAMON series represents. The series has consistently pushed the boundaries of smartphone photography, and this campaign takes it to the next level. By collaborating with Deepika Padukone, TECNO hopes to elevate the smartphone experience and inspire youth to Capture in Style.
The concept of the TVC revolves around Deepika Padukone navigating through a room, bringing powerful, stunning visuals to life with the killer camera on the new CAMON 30 smartphone. Get ready to have your senses blown away as the CAMON series reveals a world of detail and color you’ve never seen before.
TECNO India CEO Arijeet Talapatra added, “We’re thrilled to launch our sensational new campaign for the CAMON series, featuring the Bollywood superstar Deepika Padukone. This eagerly awaited TVC perfectly captures TECNO’s innovative spirit and our commitment to delivering extraordinary visual experiences. We hope to inspire the youth to Capture in Style with the unmatched camera capabilities of the new CAMON 30 series. Prepare to be amazed as we unveil a world of detail and colors like never before.”
Knowing that young users want pro-quality photos and a phone that’s as stylish as their lifestyle, TECNO’s CAMON series delivers every time. Ready for a visual adventure like no other? Get ready to push your creativity to the max and see the world in a whole new way with our mantra: “See What’s Never Been Seen.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
