Brands
TechnoSport hires Adidas veteran Anirudh Pratap to sharpen activewear ambitions
India’s largest activewear brand brings in Anirudh Pratap as head of product and design as it races to expand stores, categories and market share
BENGALURU: India’s activewear boom is creating a fresh battlefront for brands, and TechnoSport is strengthening its ranks for the fight.
The Bengaluru-based company has appointed Anirudh Pratap as head of product and design, bringing aboard a sportswear veteran with more than two decades of experience as it pushes deeper into a fast-growing market.
The move comes as TechnoSport accelerates an ambitious expansion plan spanning new product categories, a wider retail footprint and a stronger presence across India. The company currently operates 52 exclusive brand outlets and plans to scale that network to around 130 stores. It also sells through more than 13,000 retail touchpoints nationwide.
Pratap arrives with more than 21 years of experience across sportswear, activewear and athleisure. He previously held senior leadership positions at Reebok and Adidas, where he worked on products blending performance, comfort, style and commercial appeal.
At TechnoSport, he will oversee product strategy and design, translating consumer trends, cultural shifts and performance needs into new products. His remit spans materials, fits, silhouettes, graphics, functional features and seasonal collections, while helping strengthen the links between consumer insight, design, product development and commercial execution.
The appointment lands at a time when India’s activewear market is expanding steadily. According to IMARC Group, the sector was worth $10.72 billion in 2025 and is projected to reach $17.41 billion by 2034, growing at a compound annual growth rate of 4.9 per cent between 2026 and 2034. Rising fitness participation, growing athleisure adoption and demand for functional everyday clothing are driving the trend.
“Design will be central to building stronger consumer preference and category depth as we scale across retail, digital and distribution channels,” said Puspen Maity, chief executive of TechnoSport. He added that Pratap’s global sportswear experience would help the company create a more distinctive product portfolio for Indian consumers.
Pratap said TechnoSport’s vertically integrated manufacturing model offered a powerful connection between consumer insight, design and production. His focus, he said, would be on building sharper product thinking, scalable design systems and functional products tailored to how Indians move, work and live.
Founded in 2007 and backed by a manufacturing base in Tiruppur, TechnoSport has built its business on affordable performance apparel for the mass market. Now, with a seasoned product leader in place and an aggressive expansion plan underway, the company is betting that design—not just distribution—will be the next engine of growth in India’s increasingly crowded activewear race.
