MAM
TBWA hires Aejaz Khan as EVP- Mumbai
MUMBAI: TBWAIndia has appointed Aejaz Khan as executive vice president and head of its Mumbai operations.
Khan was with Lowe Lintas- Bangalore where he was working as SVP and was responsible for Tata Group brands such as Fastrack, Titan Sonata, Tanishq and Tata Tea.
TBWAIndia managing director Nirmalya Sen said, “Aejaz is a rich reservoir of experience and knowledge on Indian and global brands alike. This will be invaluable as he comes on board to lead an office that works with some large global brands on the one hand and several Indian majors on the other.”
Khan said, “This is a fantastic new chapter in my life and career. TBWA is known for its great people who care about big ideas. The network has a deep creative culture with Disruption at the core of its DNA. I’ll chase fame, fun and fortune for the agency and our brands.”
Khan comes in with over 19 years of experience in advertising. Prior to joining Lowe Lintas, he had also worked with agencies like Publicis Ambience, Impact BBDO, Ogilvy & Mather and McCann Erickson India. He has worked with brands like Vaseline, HSBC, Tata Sumo and Safari, Signal, BP, Rexona, Axe and Pepsi.
Brands
CEAT signs Yashasvi Jaiswal as brand ambassador in multi-year deal
The tyre giant is backing one of Indian cricket’s brightest young stars, deepening a sporting association that goes to the heart of its brand strategy
MUMBAI: CEAT Limited has signed a multi-year partnership with Yashasvi Jaiswal, one of Indian cricket’s most electrifying young batters, effective 1st April 2026. The deal adds fresh muscle to the Mumbai-based tyre maker’s long-running bet on cricket as its primary marketing canvas.
Jaiswal’s rapid rise in international cricket made him a coveted name in the sponsorship market. His composure under pressure, consistency across formats and an almost unnerving adaptability at the crease are precisely the qualities CEAT wants consumers to associate with its tyres. The brand has historically aligned itself with cricketers who embody control and dependability, and Jaiswal fits that template with little coaxing.
Anant Goenka, vice-chairman of RPG Group, framed the signing in the language of shared values. “Cricket has always been an integral part of CEAT’s brand journey, and we are delighted to welcome Yashasvi Jaiswal to the CEAT family,” he said. “He is one of the most exciting young talents in Indian cricket today, and the qualities he brings to the game — control, dependability and adaptability — align strongly with the values we stand for as a brand. We believe Yashasvi has the potential to lead across tournaments and formats in the years ahead.”
Jaiswal, for his part, was equally enthusiastic. “I am excited to begin this association with CEAT, a brand that has such a strong legacy in cricket and has been associated with several respected names in the game over the years,” he said. “It is always special to partner with a brand that shares your passion for cricket.”
CEAT, founded in Italy in 1924 and now the flagship company of the US$5.2 billion RPG Group, produces more than 41 million tyres a year and sells across 110 countries. It is the first tyre brand to receive both the Deming Grand Prize from the Union of Japanese Scientists and Engineers and the World Economic Forum’s Lighthouse Designation for its use of fourth industrial revolution technologies — credentials that suggest a company comfortable playing the long game.
And that, perhaps, is why Jaiswal makes such sense. He is 23, already a Test opener for India, and almost certainly just getting started. For CEAT, signing him now is less a sponsorship and more an investment — in a career, and in a cricket-obsessed market, that has plenty of overs left to play.
