Sports
Red Bull Moto Jam 2026 headlined by F1 star Arvid Lindblad
18-year-old drives 2012 RB8 in Greater Noida on 1 March, FMX, stunts and big partners join the party.
MUMBAI: The Red Bull Moto Jam is revving up to turn Greater Noida into a roar zone because when an F1 youngster pilots a championship-winning RB8, even the asphalt might ask for an autograph. The second edition of Red Bull Moto Jam is set for 1 March 2026 at India Expo Centre, Greater Noida, and it’s already shaping up as one of the most electric motorsport-fan spectacles of the year. Headlining the show is Formula 1 rising star Arvid Lindblad, the 18-year-old British-Swedish talent, who will take the wheel of Sebastian Vettel’s 2012 RB8 freshly liveried in Visa Cash App Racing Bulls colours. That very car clinched the F1 Indian Grand Prix in Delhi NCR back in 2012 en route to a historic double World Championship. After 14 years, the naturally aspirated 2.4-litre V8 is returning to shake the ground and melt hearts in the same region.
Lindblad, on his third trip to India, will be joined by a stacked lineup of motorsport legends, Guinness record-holding drift king Abdo Feghali (Lebanon), iconic stunt biker Aras Gibieza, UAE drift and stunt driver Abdulrahman Alraeesi, freestyle motocross rider Sebastian Westberg, Russian Supercross champion Roman Karymov, and UK-Spain based FMX star Greg Rowbottom. The machines rounding out the spectacle include a BMW M3 E92, Triumph Street Triple, Land Cruiser 100, Kawasaki KX 450, and KTM 450SX.
The event fuses high-octane FMX competitions, jaw-dropping trick sessions, precision stunt riding, immersive fan zones, and a solid dose of F1 nostalgia. Adding fuel to the fire is a strong partner lineup, Oneplus, Duolingo English Test, Fastrack, Zepto, Confluent, Bisleri, Bookmyshow, Dream Set Go, ExpoInn, and Laqshya Media Group.
Oneplus India marketing director Ishita Grover said the partnership aligns with the brand’s boundary-pushing ethos, with the Oneplus 15R ready to capture every high-speed moment. Duolingo English Test market head Tara Kapur highlighted how motorsport inspires students chasing global careers. Fastrack’s Danny Jacob noted the racing-inspired Overdrive collection launch fits perfectly into youth culture. Confluent AVP Rubal Sahni drew parallels between split-second racing decisions and data-driven business velocity.
With fans, creators, and legends converging under one roof, Red Bull Moto Jam 2026 isn’t just an event, it’s where adrenaline, heritage, and tomorrow’s stars collide in a weekend that’s bound to leave tyre marks on memories.
Sports
IPL fan engagement shifts to data driven multi platform ecosystem
Loyalty integrations drive 5 to 6x time, registered fans see 23 per cent lift.
MUMBAI: The IPL is no longer just a game of bat and ball, it is fast becoming a game of data and attention. According to insights from Sportz Interactive, the Indian Premier League has evolved over 18 seasons into more than a viewership powerhouse, transforming into a high-velocity engagement engine where fans generate continuous, monetisable signals across platforms.
Today’s IPL viewer rarely stays confined to a single screen. From live broadcasts to team apps, fantasy leagues, match centres and social media, fans move fluidly across touchpoints, creating what the report describes as a “continuous engagement layer”. This second-screen behaviour is reshaping how franchises interact with audiences and what they can extract from those interactions.
The shift is already visible in numbers. Teams that have integrated loyalty-led features such as predictions and polls into their platforms are seeing 5 to 6x higher session times compared to those that have not. More importantly, structured engagement is translating into stickier audiences, with registered users showing up to 23 per cent higher retention than anonymous fans.
Yet, for all this activity, monetisation strategies appear to be lagging behind behaviour. Brand activations around the IPL continue to prioritise scale think television spots and digital banners often missing the opportunity to tap into real-time intent. The result is a familiar imbalance, high visibility, but limited conversion.
What is emerging instead is a more nuanced playbook. As fan interactions become measurable and persistent from pre-match buzz to post-match analysis the focus is shifting from reach to relationships. Structured platforms that capture user data during live engagement moments are enabling franchises to move beyond passive audiences towards owned, data-rich communities.
This transition marks a broader change in how sports properties think about value. Engagement is no longer episodic; it is continuous, trackable and increasingly actionable. Personalised offers, in-app commerce and loyalty-driven ecosystems are beginning to replace one-size-fits-all campaigns.
As the IPL continues to scale, the real contest may not just be on the pitch, but in how effectively teams and brands convert fan attention into long-term engagement and, ultimately, revenue.
