Ad Campaigns
Tata Starbucks kickstarts #StarbucksDance Challenge series with Radhika Madan & Krystle D’Souza
NEW DELHI: Tata Starbucks has announced the launch of the #StarbucksDance Challenge to engage with its consumers and help them dance away their lockdown blues. To kickstart the challenge, your favourite neighborhood store roped in Bollywood actor of Angrezi Medium fame, Radhika Madan & popular television artist Krystle D’Souza.
Radhika took to her Instagram to unveil the #StarbucksDance Challenge, where she is seen performing the signature hook step while encouraging her 2.4 million followers and friends Krystle D’Souza, Sanya Malhotra and Jasleen Royal to take up the dance challenge. Following which Krystle D’Souza took up the challenge further nominating her friends Anushka Ranjan, Kavya D’souza and her 6.2 m followers to carry forward the dance challenge and groove along with her.
Krystle & Radhika are seen dancing while enjoying the recently launched limited edition 1 litre Freshly Brewed beverages as part of the #StarbucksAtHome initiative.
With the aim of spreading positivity and joy, Tata Starbucks is inviting entries from brand loyalists and fans to participate in the dance challenge and stand a chance to win Starbucks for a year*!
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
