MAM
Tata Motors ups mass media communications spends
BENGALURU: Along with fresh expenses towards mass media communications for eight new variants launched within a week, Indian automobile major Tata Motors has planned for larger ad spends this fiscal revealed Tata Motors Passenger Vehicle Business Unit president Ranjit Yadav to Indiantelevision.com. The increased spends include brand building of the mother brand as well as the various passenger vehicle models and variants from the Tata Motors stable.
“The Tata Group companies always vie for the podium – to be among the top three in any business,” said Yadav who was in Bengaluru to celebrate the success of two ‘Tata Nano expeditions‘. – A team set a Guinness World Record by accomplishing the longest journey of 10,218 kms, in a Tata Nano, in 10 days, breaking the current record of 8046.74 kms and a 78 day all India drive in a Nano across 26,500 kms by a 62 year old Thomas Chacko who has penned his journey‘s experiences in a book ‘Atop the world‘. A new TVC was also showcased at the event.
Digital communications play a big role in Tata Motors communications plans – “With 40 to 50 per cent of car buyers checking out specs and details about cars, digital is very important for us,” informed Yadav. It is on the conventional social media sites such as Facebook and Twitter among others.
Three agencies handle the creative work for various models of Tata Motors – Rediffusion, O&M and FCB Ulka. Media buying for old media is Lodestar. For digital media, the company has a number of agencies informed Yadav.
In a bad market scenario, Tata Motors, which has a 12 per cent market share of the passenger car industry in India, is looking to grow market share to 14.5 per cent. Tata Motors too has seen a decline in its statistics when compared to last year. If the industry numbers shrink further, Tata Motors may achieve that growth even if its own numbers remain flat or shrink at a rate that is less than decline in the industry‘s figures.
The automobile sector in India has certainly seen better days and is in for tough times. Numbers have taken a dive over the past seven months and industry sources are skeptical about even the low growth figures indicated by Society of Indian Automobile Manufacturers (SIAM) is the apex Industry body representing 46 leading vehicle and vehicular engine manufacturers in India.
Some percentage of parts of all cars made in India is imported. The continued downward slide of the rupee vis-?-vis the US dollar has added to its woes, with the cost of imported components becoming dearer in Indian rupees.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
