Ad Campaigns
Tata Motors rolls out #TheUltimateElectricDrive campaign with the new Nexon EV
Mumbai, October 4, 2019: Gearing up for the launch of the new Nexon EV, Tata Motors has signed-up power couple Milind Soman and Ankita Konwar for #TheUltimateElectricDrive campaign. This campaign aims at highlighting Nexon EV’s ability to break existing barriers to EV adoption in India such as range anxiety, lack of charging infrastructure and performance capabilities. To experience the all-new Ziptron technology, the celebrity couple will drive across tough terrains in the Nexon EV and share their thrilling experience with fans.
Starting today, the campaign will reveal seven interesting videos capturing the couple’s scenic journey from Manali to Leh and the surrounding regions, in the exciting Nexon EV, depicting the vehicle’s capability to function effortlessly in some of the toughest terrains in India, covering six high altitude Himalayan passes, with unpaved roads and steep gradients, with limited charging infrastructure and under extreme weather conditions. Set to a soulful tune, the videos capture the essence of exploration and embracing the new Ziptron technology and through these experiences overcoming one’s mental barriers to EV adoption such as range anxiety, lack of charging infrastructure and performance capabilities. Each of the seven videos will have a main version that will be promoted, while a longer “director’s cut” version will reside on our social media handles.
According to Mr. Shailesh Chandra, President – Electric Mobility Business and Corporate Strategy, Tata Motors Ltd. said, “We are proud to announce that Nexon EV will be available for personal buyers in India from Q4 (Jan-Mar) FY19-20. Powered by the cutting-edge Ziptron technology, Nexon EV promises to address the barriers that exist in the EV market today and will deliver a thrilling on-road performance, ensuring zero emission. We are also excited to have the famous celebrity couple – Milind Soman and Ankita Konwar on board to share their experience with the EV enthusiasts. We are confident that the new Nexon EV will further raise the bar for electric cars, making EVs an aspirational choice for consumers.”
Powered by the state-of-the-art Ziptron technology, Nexon EV will be equipped with an efficient high voltage system, zippy performance, fast charging capability, battery and motor with warranty of 8 years, and adherence to IP67 (dust and water proof) standard. Targeting a range of about 300 km, Nexon EV will prove to be an aspirational SUV for customers looking for a thrilling and connected drive experience. Expected to be priced between INR 15 to 17 Lakhs, Nexon EV will make EVs more accessible to Indian customers.
TATA Motors has recently unveiled a new EV specific website and Electric Mobility social media handles. They are:
Website – https://ev.tatamotors.com/
Facebook – https://www.facebook.com/TatamotorsElectricMobility/
YouTube – https://www.youtube.com/channel/UCDxNSMn2l95fyHzPATAYOcg/
Instagram – https://www.instagram.com/tatamotorselectricmobility/
Twitter – https://twitter.com/TatamotorsEV
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
