MAM
Tata Motors launches nationwide customer care campaign
MUMBAI: Tata Motors (formerly TELCO) has launched a nationwide customer care campaign for its commercial vehicle customers starting 25 August 2003.
A press release says that this campaign aims at building customer confidence and demonstrates the superior “value for money services” Tata Motors offers. It adds that each campaign will be between three to five days duration and will run simultaneously at eight to 10 locations across the country. The company will be covering around 80 major cities and trucking centres.
The release also adds that experts from all the three manufacturing plants of Tata Motors will carry out a bumper-to-bumper check on customers’ vehicles and offer solutions. Apart from free check-up of their vehicles, customers will also enjoy attractive discounts on the spare parts used on the vehicles during the campaign, irrespective of their value.
The release says that those who avail of the free check-up will also enjoy attractive discounts on spare parts on subsequent repairs of the same vehicle through the same dealer, for two months after the campaign.
Tata Motors also plans to increase awareness of the service network initiatives that were implemented in the recent past, which will enable customers to avail services at their convenience.
The project Vishwaas initiative, in building customer confidence, will be a major thrust during the campaign – says the release. The campaigns will run training programmes on driving tips, preventive maintenance and related subjects. The drivers can also avail of free eye check-ups and aids awareness education, which are specially organised activities for the campaign.
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
