Ad Campaigns
Tata Capital launches ‘Khoobsurat Chinta’ campaign with Shubman Gill
Mumbai: Tata Capital, the flagship financial services company of the Tata Group unveiled a new campaign featuring their brand ambassador Shubman Gill. The campaign is based on the insight that financial worries often take centre stage and customers get less time to focus on and enjoy the meaningful and important moments in their lives. The campaign urges customers to rely on Tata Capital to take care of all their financial worries and focus on more meaningful things (what they call ‘Khoobsurat Chinta’). The campaign will bring to life the brands’ purpose of being a responsible financial partner fulfilling India’s aspirations.
The campaign is comprised of five films, a key brand film and four shorter product films. The brand film is a metaphor of Shubman’s own journey where his father took care of all his needs, allowing him to focus on his own ‘Khoobsurat Chinta’– his dream of playing for the Indian cricket team. The emotionally charged campaign unfolds through a touching narrative, highlighting Shubman’s achievements and his father’s role as an enabler in guiding him on the road to success. It draws parallels to Tata Capital’s role as an enabler in helping its customers achieve their dreams and aspirations. Shubman’s journey in the world of cricket also mirrors Tata Capital’s journey of growth in the financial services sector, which is driven by passion, skill, and relentless pursuit of excellence.
In addition, the set of four short product films (two-wheeler loan, home loan, personal loan & business loan) are themed around getting instant loans through a seamless process from Tata Capital. These films also ride on the same theme of allowing customers to focus on ‘Khoobsurat Chinta’ by enabling loans easily. The campaign will run over a period of 5 to 6 weeks and will be visible across TV, OOH, print, social media and other digital platforms.
Speaking about the campaign, Tata Capital chief operating officer- digital and marketing Abonty Banerjee, said, “The essence of the campaign thought is to portray Tata Capital as an enabler in the financial journey of our customers, while allowing them to focus on life’s beautiful moments. Khoobsurat chinta are those beautiful ‘worries’ which we enjoy thinking about, such as the colours of a new home or the venue for a wedding. The campaign uses Shubman’s life story as a metaphor of how one can focus on the more meaningful things in life when financial worries are taken away.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
