Ad Campaigns
Tasty Treat launches IPL campaign
MUMBAI: Indulging in the IPL fervour, Tasty Treat, the munching brand from Future Consumer, has announced a 360-degree marketing outreach that connects customers in their homes, stadiums, and at all Future Group stores throughout the season. As the official partner for the Indian Premier League, Tasty Treat has roped in the versatile celebrity choreographer Melvin Louis to choreograph the dance steps for ‘Tasty Treat Army’.
All fans need to do is follow Tasty Treat on social media, learn the Rap Chak dance moves by Melvin Louis and share it on the brands Facebook, Instagram or Twitter page. Winners will get a chance to watch the next IPL match live in the stadium and be a part of the ‘Tasty Treat Army’. Increasing the excitement level during the matches, Tasty Treat will display entertainment zones that will offer a relaxing and fun breaks for its consumers across all stadiums hosting the IPL matches. Not only this, customers can also visit the Tasty Treat concessionaire stands that gives you a chance to munch your favourite namkeen, snacks, sweets and much more.
Speaking about associating with IPL Future Group CEO – food business Sadashiv Nayak said, “Over the years IPL has earned nationwide appeal from all age groups, communities and cricket fans from all over. Likewise, Tasty Treat is spread across categories with products that are made not only for different age groups but also as per community preferences. Families can enjoy the IPL by munching on some classic cheese popcorn, barbeque bhujia, chocomint wafer biscuits and much more.”
Tasty Treat is also connecting with its consumers at over 1500 plus Future Group stores like Big Bazaar, Big Bazaar GenNXT, Easyday Club, Heritage Club, HyperCity, Nilgiris, WH Smith, and others. Customers purchasing Tasty Treat products will have a chance to win an all-expense paid trip to the IPL finals (couple tickets, food, trave,l and lodging). Not only this, customers also have the opportunity to win exciting gifts like Television sets, ACs, Microwaves, Toasters, Blenders and other electronic gadgets. Adding more to the list, Tasty Treat will be giving lakhs of assured prizes against all Tasty Treat purchases in the form of discount coupons that can be availed during their next purchase of Tasty Treat products.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
