Brands
Tanishq gives diamonds a voice, Ananya Panday sparkles as brand muse
MUMBAI: Diamonds are forever, but joy? Tanishq just made it sparklingly effortless. India’s largest jewellery brand, Tanishq, has unveiled its latest Festival of Diamonds campaign with Ananya Panday as the sparkling face of the brand. Anchored in the evocative tagline, “Give wings to the girl within,” the campaign celebrates self-expression, imagination, and the sheer delight diamonds inspire.
The TVC opens with a playful scene of a little girl dancing freely and trying on a dazzling array of Tanishq’s natural diamond jewellery. As the narrative unfolds, the girl transforms seamlessly into Ananya Panday herself, capturing the joy, curiosity, and confidence diamonds evoke, reminding women that beneath every role and responsibility, the childlike spirit remains.
Set to a lively, rhythmic soundtrack by Rahul Pais and sung by Suman Shridhar, the film portrays jewellery not as a rare indulgence, but an everyday expression of identity, personality, and emotional freedom. The campaign mirrors modern womanhood: ambitious yet playful, confident yet authentic.
Speaking at the launch, Pelki Tshering said, “The Festival of Diamonds celebrates the instinctive joy Tanishq’s diamonds evoke. Ananya Panday was a natural choice; her modern, authentic energy reflects how women wear jewellery today: effortlessly, every day.”
Ananya Panday added, “Tanishq has always celebrated women across generations. What drew me to this campaign is how it honours the little girl within all of us, the one who loved sparkles, dreamed freely, and expressed herself without hesitation.”
Lintas executive director Arpan Bhattacharrya remarked, “This campaign is about the pure, almost childlike joy diamonds awaken, especially when paired with an endless array of exquisite designs at never-before-offered discounts. It’s about magic, discovery, and giving wings to women’s dreams.”
With this sparkling collaboration, Tanishq positions itself not just as a jewellery brand but as a companion to women embracing individuality, self-belief, and everyday joy.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
