Brands
Tanishq gives diamonds a voice, Ananya Panday sparkles as brand muse
MUMBAI: Diamonds are forever, but joy? Tanishq just made it sparklingly effortless. India’s largest jewellery brand, Tanishq, has unveiled its latest Festival of Diamonds campaign with Ananya Panday as the sparkling face of the brand. Anchored in the evocative tagline, “Give wings to the girl within,” the campaign celebrates self-expression, imagination, and the sheer delight diamonds inspire.
The TVC opens with a playful scene of a little girl dancing freely and trying on a dazzling array of Tanishq’s natural diamond jewellery. As the narrative unfolds, the girl transforms seamlessly into Ananya Panday herself, capturing the joy, curiosity, and confidence diamonds evoke, reminding women that beneath every role and responsibility, the childlike spirit remains.
Set to a lively, rhythmic soundtrack by Rahul Pais and sung by Suman Shridhar, the film portrays jewellery not as a rare indulgence, but an everyday expression of identity, personality, and emotional freedom. The campaign mirrors modern womanhood: ambitious yet playful, confident yet authentic.
Speaking at the launch, Pelki Tshering said, “The Festival of Diamonds celebrates the instinctive joy Tanishq’s diamonds evoke. Ananya Panday was a natural choice; her modern, authentic energy reflects how women wear jewellery today: effortlessly, every day.”
Ananya Panday added, “Tanishq has always celebrated women across generations. What drew me to this campaign is how it honours the little girl within all of us, the one who loved sparkles, dreamed freely, and expressed herself without hesitation.”
Lintas executive director Arpan Bhattacharrya remarked, “This campaign is about the pure, almost childlike joy diamonds awaken, especially when paired with an endless array of exquisite designs at never-before-offered discounts. It’s about magic, discovery, and giving wings to women’s dreams.”
With this sparkling collaboration, Tanishq positions itself not just as a jewellery brand but as a companion to women embracing individuality, self-belief, and everyday joy.
Brands
Reliance Retail FY26 revenue rises 11.8 Per Cent to Rs 3.7 lakh crore
Q4 revenue up 11.1 Per Cent, hyperlocal orders surge 4x, PAT steady
MUMBAI: Reliance Retail isn’t just ringing up sales, it’s ringing doorbells faster than ever. Reliance Retail Ventures Limited (RRVL) reported a steady FY26 performance, with growth powered by store expansion, a sharp surge in hyperlocal commerce, and consistent traction across grocery, fashion and jewellery. For the full year, revenue rose 11.8 per cent year-on-year to Rs 3,70,026 crore. In the January–March quarter, revenue from operations climbed 11.1 per cent to Rs 87,344 crore, up from Rs 78,622 crore a year earlier.
Operating performance remained stable, with Q4 EBITDA inching up 3.1 per cent YoY to Rs 6,921 crore from Rs 6,711 crore. However, quarterly profit after tax held steady at Rs 3,563 crore. For the full fiscal, PAT grew 11.7 per cent to Rs 13,842 crore.
Expansion remained a key lever. RRVL added 1,564 new stores during FY26, while simultaneously scaling its digital and hyperlocal commerce play. The latter emerged as a standout, with daily orders surging more than fourfold year-on-year in Q4, underlining a clear shift towards faster, localised fulfilment.
In grocery, large-format stores maintained momentum, aided by festive demand and the expansion of Smart Bazaar, which crossed 1,000 stores. Promotional campaigns such as ‘Full Paisa Vasool’ delivered record results, with sales rising 26 per cent YoY.
Digital commerce also picked up pace. JioMart added 5.8 million new users in Q4, nearly doubling its registered base year-on-year. Hyperlocal orders grew 29 per cent sequentially and over 300 per cent annually during the quarter.
Fashion and lifestyle saw steady traction. Ajio recorded a 23 per cent YoY rise in average bill value, while fast-fashion platform Shein crossed 11 million app installs, scaling rapidly with expanding product lines.
The jewellery business added further shine, with average bill value jumping 53 per cent YoY, largely driven by rising gold prices and sustained consumer demand.
Commenting on the shift, RRVL executive director Isha Ambani said hyperlocal commerce has become a structural growth driver, with orders rising more than fourfold over the year.
Looking ahead to FY27, the company is betting on technology to deepen engagement. The focus, Ambani noted, will be on AI-led merchandising, sharper pricing strategies and disciplined execution turning scale into sustained customer value.
In short, the carts are fuller, the clicks are quicker, and the next phase looks less about reach and more about precision.
