Ad Campaigns
TAM Sports report: Ad volume growth grew by 31% in Asia Cup’23 over Asia Cup’18
Mumbai: TAM Sports, a division of TAM Media Research, has released the Asia Cup Advertising Report for the year 2023.
As per the report, indexed ad volume growth grew by 31 per cent in Asia Cup 2023 over Asia Cup 2018 (ODI format). The Ind-Pak match had the highest percentage share of 18 per cent among all the Asia Cup’23 matches.
The tally of categories (70+), advertisers (55+), and brands (140+) tops in Asia Cup’23.
The food & beverages (F&B) sector ascended to the first position in the 2023 Asia Cup over the previous two years (2018 and 2022).
The report states that the top five categories together contributed 43 per cent of overall advertising during the 2023 Asia Cup. Perfumes/deodorants and ecom-gaming were the top categories present among all three Asia Cups i.e. Y 2018-22-23. 30+ exclusive categories sprung up during 2023 over the previous two Asia Cups.
Vini Product was the leading advertiser in 2022 and 2023, and acquired the second position in the 2018 Asia Cup.
When it comes to celebrity endorsement during Asia Cup 2023, the ad volumes of celebrity endorsed ads grew by 51 per cent in Asia Cup’23 over Asia Cup’18, whereas it was low by 6 per cent in Asia Cup’22 (T20 Format).
During Asia Cup’18-23, the maximum number of brand endorsements were done by film actors, followed by sportspersons.
As per statistics for Asia Cup’23, Akshay Kumar topped among overall celebrities, and Jasprit Bumrah among sports celebrities.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
