Brands
TAM AdEx: FMCG ad volumes shift as print & TV decline, digital & radio grow in H1 2024
Mumbai: The latest TAM AdEx report for January-June 2024 shows a six per cent decline in print ad space for the fast-moving consumer goods (FMCG) sector compared to the same period last year. January held the highest share of print ad space at 20 per cent, with March following closely at 18 per cent.
Toilet soaps topped the print ad space with a 10 per cent share, while digestives held onto their leading position from the previous year. Spices, OTC products, vitamins, and health supplements also contributed notably to the ad space, highlighting FMCG’s focus on daily essentials and health-related items.
Hindustan Unilever commanded an 18 per cent share of FMCG ad volumes in print, followed by SBS Biotech and GCMMF(Amul). New additions to the top advertiser list included Munimjee & Sons, Mankind Pharma, and Vicco Laboratories. Leading brands in the period were Dr. Ortho Oil, Pet Saffa Range, and Roop Mantra Ayur Face Cream, with the top 10 brands collectively contributing 16 per cent of the overall print ad space.
The North Zone led regional ad distribution, capturing 38 per cent of the total FMCG print ad space, with the West, South, and East zones following. Delhi and Mumbai ranked as top cities for FMCG print ads, alongside regional leaders Kolkata and Bangalore. Sales promotions made up 22 per cent of ad space, with volume promotions holding 35 per cent and discount promotions at 29 per cent.
Brands
Tech Mahindra names Jeetu Anandani VP & country head – enterprise & strategic accounts
Veteran tech leader to drive enterprise growth across Australia and New Zealand
MELBOURNE: Jeetu Anandani has stepped into a larger leadership role at Tech Mahindra, taking charge as vice president and country head for enterprise and strategic growth across Australia and New Zealand.
Based in Melbourne, Anandani will steer the company’s enterprise portfolio in the ANZ region, focusing on expanding business across high-growth sectors such as retail, energy and utilities, health insurance and logistics. The move signals Tech Mahindra’s intent to deepen its presence in one of the world’s most competitive enterprise technology markets.
In his new role, Anandani will lead growth initiatives, build strategic partnerships and strengthen relationships with key stakeholders across industries. His mandate also includes accelerating business development efforts in sectors such as manufacturing, travel and logistics while helping clients navigate digital transformation and AI-led change.
The promotion caps a steady rise within Tech Mahindra. Anandani most recently served as communications, media and entertainment head for BPS across the Asia Pacific and Japan region, where he worked on expanding enterprise deals and strategic partnerships. Before that, he held the role of account director, managing key client relationships and delivery programmes.
Prior to joining Tech Mahindra in 2020, Anandani spent nearly eight years at Telstra as country manager in Mumbai, overseeing operational growth and partnerships. His earlier career includes leadership stints at Tata Consultancy Services, Vodafone and JPMorgan Chase.
With more than two decades of experience across telecom, banking and IT services, Anandani now takes the helm of Tech Mahindra’s enterprise push in ANZ, a region where demand for AI, digital transformation and large-scale technology partnerships continues to gather pace.
